MediaPost: Kinetic, Fuel Intelligence Social Media Activity Resulting from OOH Ad Spending
Kinetic Worldwide is teaming with tech and analytic shop Fuel Intelligence to launch the "Social Amplification Score" (SAS) that the firms claim can attribute consumers’ social media interactions directly to out-of-home (OOH) media spend. The platform works by using propriety algorithms and software to analyze social media data across Twitter, Facebook, Instagram and Tumblr. […]
Thu, Feb 25, 2016 at 2:17 AM