South Africa: Exciting times ahead for Digital Out of Home (mediaupdate)
What really struck me overall was that the same burning issues in DOOH globally are relevant to the DOOH Media landscape in Africa and more specifically, South Africa and the key drivers for growth in DOOH was identified as follows: Content: How do we make DOOH Media networks more relevant? Some of the opinions were that a lot of the content on digital place-based networks is boring. […]
Wed, Jul 1, 2015 at 12:17 AM