Commuters rejoice. You can now see a giant Justin Biebs in his underwear on your way to work. Calvin Klein, through its media agency Frontier Australia, has extended its #mycalvins Spring 2016 global advertising campaign to Sydney train stations via Adshel Rail. […]
Barco, Cineplex, Digital Kitchen, Pearl Media and Second Story were multiple prizewinners at this year’s Apex Awards. The awards, honouring the best in North American digital signage and digital out-of-home, were presented last week at the Las Vegas Convention Center as part of Digital Signage Expo. […]
Geofilters are the location-based graphics users can place over their snaps as a way to make their photos and videos look more entertaining and let their friends know where they are snapping from. Last year, Snapchat allowed users to submit their own geofilters — using Adobe Illustrator of Photoshop — many of which have been accepted in the app for other users to apply to their snaps. […]
Daktronics, the U.S. supplier of large displays, has taken a surprising step to enhance its presence in retail digital signage through the acquisition of Canada’s Adflow. NASDAQ-traded Daktronics is probably best known for its sports scoreboards, digital billboards and other very-large-format outdoor screens. […]
The guys from Hughes asked me last week, when I was at DSE and getting a rundown on what they do and offer, if I could do a webinar with them the following week to re-cap the event. […]
PARIS — A middle finger has been raised in the face of terrorism, following the Brussels attacks. Fries are a symbol of Belgium — if a bit of a cliché — but this image quickly gained traction on Twitter after Tuesday's terror attacks which killed at least 31 people in separate attacks at the airport and metro in Brussels. […]
A UK reader kindly pointed me to this terrific charity program that combines a public-facing set of screens, a card reader and trigger-based content to drive donations to a German relief charity. The Social Swipe program allows people in public spaces to swipe a credit card to make a small donation to Miserior. […]
Interactivity is a great way to get millennials and digital natives to appreciate substance. Take this story out of Hungary for example. Being nestled among Austria, the Danube River and the gateway to Eastern Europe, Hungary has no shortage of cultural history, and least of all musical history. […]
Trade group seeks to capitalize on complexity and confusion with online display advertising among media planners and buyers. In what appears to be a first, traditional media has gone on the offensive against digital advertising. […]
PJSC's Mark Boidman presented "State of the Industry", discussing the latest industry trends as well as key recommendations and financial and operational metrics. What's the growth potential behind digital signage revenue? What are the drivers and inhibitors of industry growth? […]
A new DooH location has been authorised in the British capital. Outdoor Plus has won the contract permitting the installation of large digital advertising billboards outside both entrances to the Piccadilly Underpass in central London. Another success for outdoor digital advertising in London. […]
The Google Impact Challenge is an annual search for non-profit organisations with innovative digital ideas. This year, the search engine used interactive DooH during the campaign to select successful contestants. […]
So much of the content that I see developed for screens in specific vertical markets and use cases follows perfectly acceptable, but highly predictable patterns. Corporate screens get staff messaging. Retail gets sales and promotion. So it’s interesting to see a project – this one in health care – that does something different. […]
While walking around in New York City, a billboard ad from Calvin Klein caught the eye of Heidi Zak— but not in a good way. Zak, the CEO and co-founder of lingerie company ThirdLove, saw a billboard for the designer’s new spring campaign in New York’s SoHo neighborhood. The first image features a full-body shot of actress Klara Kristin along with the words, “I seduce in #mycalvins. […]
AdSemble was founded back in 2008, and as described by founder and CEO Matthew Olivieri, in its early days it served as “a media buying service that was brokering deals manually” between the people who wanted to buy ads on digital billboards and the businesses who owned those billboards. […]
