Buzz Radar launches ‘world’s first’ emotionally responsive ad billboard at Cannes Lions (Marketing Tech)
Launching next week will be the world’s first emotionally-responsive billboard from business intelligence company Buzz Radar - whose clients include Samsung, Nestle and IBM. Over the course of the event, it’ll analyse over 5,000 social media posts per hour using the #canneslions2016 hashtag and present adverts that coincide with their tone and emotion, using IBM's Watson technology. […]
Mon, Jun 13, 2016 at 8:17 PM