GeoPoll, Kantar Media and Cuende launch first Pan-African OOH measurement platform (Research Live)
The companies claim Pan-African OOH to be the first data product to regularly measure consumption of out of home mediums across Africa. The product uses a combination of Cuende's satellite imagery and GeoPoll's mobile survey data to measure traffic patterns and reach of billboards, urban furniture and other OOH media. […]
Mon, Jun 13, 2016 at 8:15 PM