Editors’ Picks

Adshel rolls out new OOH roadside digital network across 270 Aussie locations (CMO)

Outdoor advertising media company, Adshel, has switched on 270 new digital screens across Australia to enable brands to broadcast local OOH campaign messages in new and creative ways. Adshel Live launch advertising partners include Arnotts, Commonwealth Bank of Australia (CBA), Helloworld, Singtel Optus, TAG Heuer and Telstra. […]

cmo.com.au
Mon, Oct 12, 2015 at 11:14 PM

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‘Back to the Future’ billboards can show 3D WITHOUT glasses: Laser technology could revolutionise advertising and cinema (Daily Mail)

The sophisticated laser system sends laser beams into different directions. Different pictures are visible from different angles which created 3D effect. System bright enough to be used outdoors, even in bright sunlight. […]

dailymail.co.uk
Mon, Oct 12, 2015 at 11:11 PM

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16:9: Signage Buyers Growing More Sophisticated, Says Four Winds CEO Levin

Four Winds Interactive is having its first big conference in Denver next week – an event called Forward that is something of a departure from typical software company events that are mostly about product education, sales and contract retention. The agenda for this event is instead populated mainly by outside speakers, albeit most of them partners or major customers. […]

sixteen-nine.net
Mon, Oct 12, 2015 at 9:57 AM

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oOh!media announces results of OOH million dollar pitch contest

BCM’s winning pitch aimed to raise awareness and funds for the charity organisation, which was founded by Brian Freeman in 2014 to support the recovery and rehabilitation of returned Australian soldiers. The pitch highlighted the fact that while 41 soldiers have died in Afghanistan, 121 returning soldiers have committed suicide. […]

oohmedia.com.au
Mon, Oct 12, 2015 at 7:24 AM

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South Africa: Airport Ads awarded media rights at Lanseria International Airport

Lanseria International Airport, situated north of Johannesburg, serves 2 million passengers per annum. The consumer profile is upper LSM, business and leisure travellers, who enjoy luxury goods and for advertisers this is a golden opportunity to reach, engage and influence this highly sought-after market segment. […]

bizcommunity.com
Mon, Oct 12, 2015 at 7:16 AM

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How to Bypass Ad Blocking: Kinetic’s Ana Echols Says: Use Outdoor Advertising (Geomarketing)

During Advertising Week, the Outdoor Advertising Association of America teamed up with outdoor media owners to spread the message that out-of-home advertising, unlike digital, is real. The outdoor advertising sector is a small part of the typical budget, accounting for 3.9 percent of total media ad spending (eMarketer). Why is that? […]

geomarketing.com
Sat, Oct 10, 2015 at 8:58 PM

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USA Today: ‘Blue Lives Matter’ billboards stir controversy across USA

Activists focused on eliminating racial profiling, police brutality and officer-involved killings have chanted, tweeted and held signs saying #BlackLivesMatter for more than a year as the nation debates criminal justice reforms and people of color. […]

usatoday.com
Sat, Oct 10, 2015 at 8:45 PM

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Jameson’s use Locomizer to enable hyper targeted OOH campaign (Pioneering OOH)

Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]

pioneeringooh.com
Fri, Oct 9, 2015 at 8:02 PM

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Mobile Ad Spend to Overtake Print, Radio, and Outdoor by 2017 (Marketing Profs)

Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure. […]

marketingprofs.com
Fri, Oct 9, 2015 at 6:27 PM

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L.A. needs a comprehensive digital sign ordinance: Guest commentary (LA Daily News)

More than 450 cities and virtually every major metropolitan area in the United States have already passed such legislation and yet the city of Los Angeles lags behind the rest of the nation. These cities enjoy the benefits that digital signs provide their communities, including significant public revenue, an important public safety tool, job creation and a public service resource. […]

dailynews.com
Fri, Oct 9, 2015 at 6:21 PM

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16:9: ComQi Paper Takes Different Look At Corporate Comms Signage Strategy

NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 11:08 AM

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Mvix Digital Signage Tees Off at Laurel Oak Country Club

The digital signage displays has become an essential resource for members and keep them informed about club matters and updates. […]

digitalsignageconnection.com
Fri, Oct 9, 2015 at 10:04 AM

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16:9: Small Screens For Big C-Store Moments

GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 9:48 AM

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Where Video Meets Spectacular Smart Screens (Linkedin)

Last Thursday during Advertising Week in New York City, I moderated a workshop titled “Where Video Meets Spectacular Smart Screens” that was sponsored by our company, Branded Cities. We were joined by esteemed industry colleagues, Ms. Jonna Birgans, EVP of Media Strategy and Business Development at Clear TV Media and Mr. […]

Fri, Oct 9, 2015 at 12:22 AM

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16:9’s Special Report: The State of ARM and Android In Digital Signage

There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. […]

sixteen-nine.net
Fri, Oct 9, 2015 at 12:20 AM

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