Editors’ Picks

How Digital Signage Helps Strengthen the Banker-Customer Relationship (Mvix)

According to Forrester, customer experience (CX) is a more powerful customer loyalty driver than price-value perception, specifically for banks and retailers. For banks, customer experience accounts for 55% of loyalty, and when taken together with price-value, the percent of loyalty goes up only slightly, to 56%. […]

mvixdigitalsignage.com
Sun, Oct 18, 2015 at 8:11 PM

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Invidis: Agenda for Middle East Digital Signage Conference in Dubai, Nov 16, 2015,

The agenda for the digital signage conference is now online with a great line-up of speakers from Europe and the Middle East. Digital Signage, Retail and Digital out of Home experts will discuss industry trends and drivers and how to adapt them to Middle East requirements. […]

invidis.de
Sun, Oct 18, 2015 at 7:03 PM

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Photos: Dismantled billboards, ghostly scaffolds as Manila braces for a typhoon (Quartz)

As the Philippines braces for Typhoon Koppu this weekend, many billboards in Manila are being dismantled. After a billboard collapsed and killed a motorist almost ten years ago, city administrators have taken to rolling down the hundreds of tarpaulins in the city as part of their routine storm preparation procedure. […]

qz.com
Sat, Oct 17, 2015 at 6:21 PM

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Billboard fight shows split among Salt Lake City mayoral candidates (Salt Lake Tribune)

A battle over billboards has become a big issue in the Salt Lake City's mayoral race. First in the primary and now in the general election, Reagan Outdoor Advertising has funded a campaign to boost challenger Jackie Biskupski because of its longstanding disputes with Mayor Ralph Becker. […]

sltrib.com
Sat, Oct 17, 2015 at 1:42 AM

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Billboards warn drivers to slow down (Peoria Times)

In an attempt to curb speeding throughout Peoria, the police department has launched a new campaign to remind drivers to remain safe and slow down while on the roads. […]

peoriatimes.com
Fri, Oct 16, 2015 at 7:24 AM

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NY Daily News: Taxi TVs are no more as commission approves pilot payment system using tablets or smartphones

Taxi TV is history. The Taxi and Limousine Commission voted unanimously Thursday to yank the detested backseat boob tube that has been the bane of cab riders. TLC chair Meera Joshi said riders made it clear they didn’t want TVs in their taxis. […]

nydailynews.com
Fri, Oct 16, 2015 at 12:44 AM

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Advertising Week 2015 NYC recap from Posterscope UK and USA (Pioneering OOH)

Advertising Week 2015 NYC: Targeting the Micro-Moment, Programmatic Planning and a Cross Dressing Robot By Samantha Brereton, Client Director, Posterscope UK. It’s Monday morning and Times Square is buzzing – but this time it is not just filled with tourists. thousands flock to the many events in the area for the start of Advertising Week USA. […]

pioneeringooh.com
Fri, Oct 16, 2015 at 12:28 AM

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AdWeek: Why National CineMedia Is Saying ‘No’ to All Political Advertising

As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion. But National CineMedia is walking away from that, designating its 1,600 theaters "politics-free zones. […]

adweek.com
Thu, Oct 15, 2015 at 11:45 PM

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ANA Marketing Conference Kicks Off in Orlando (Inside Radio)

With more than 2,700 attendees on hand, Association of National Advertisers president & CEO Bob Liodice kicked off the 2015 ANA Masters of Marketing Annual Conference Thursday in Orlando with some praise for industry efforts to transform the marketing and media landscape. […]

insideradio.com
Thu, Oct 15, 2015 at 11:27 PM

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WSJ: Digital Ad Spending in U.S. to Surpass Television Spending in 2016, Out-of-Home up 4%

Magna Global lowers projections for overall U.S. ad market growth due to weak TV sales. Out-of-home was the only traditional media category to experience ad sales growth, up 4% so far this year, as it continues to benefit from new digital screens and strong growth in the small sector of cinema advertising. […]

wsj.com
Thu, Oct 15, 2015 at 11:18 PM

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NYPost: TLC unanimously votes to phase out TaxiTV

The Taxi and Limousine Commission voted unanimously Thursday morning to test new technology to replace the blaring television screens that have been annoying drivers and passengers for years. The commission will court vendors who will build platforms that will enable credit-card payment processing and collection taxi trip information without the bright glare of Jimmy Fallon on repeat. […]

nypost.com
Thu, Oct 15, 2015 at 11:11 PM

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South Africa: Continental Outdoor explains programmatic media (Media Update)

Programmatic media buying, placement and optimisation for DOOH (Digital Out of Home) is still in its infancy in South Africa and Africa, however it is cited as the next trigger to impact on Out of Home’s growth, and contribute to the evolution of the communication industry. […]

mediaupdate.co.za
Thu, Oct 15, 2015 at 11:01 PM

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London City Airport launches City Suite DOOH advertising (Travel Daily News)

The demand for digital out-of-home (OOH) advertising, and the profile of London City Airport’s passengers, makes City Suite an investment that looks to attract premium brands wanting to target the high net worth individual. […]

Thu, Oct 15, 2015 at 10:59 PM

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Canadian indoor ad operator Newad to install 4,000 digital signage boards by 2016 (DSToday)

Canadian indoor advertiser Newad recently announced its intention to speed up its technological investments to activate a total of 4,000 digital advertising boards by the end of 2016. The announcement came several weeks after Newad acquired the majority of Zoom Media's major networks in Canada. […]

digitalsignagetoday.com
Thu, Oct 15, 2015 at 10:50 PM

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Coffee & Controversy: A Digital Signage Breakfast Event by DSF, November 03, 2015

In the growing industry of digital signage we are continuously impacted by emerging trends, evolving business models, new products and services as well as influences from events and industries outside of our own marketplace. […]

Thu, Oct 15, 2015 at 10:45 PM

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