UK to overtake Germany as largest media sector in Europe; OOH to continue growing (Marketing Tech News)
The UK is also the largest out of home advertising market in Europe with total revenues of £1.2bn in 2015. This figure is also set to rise further – albeit more slowly. With many gains from early digitisation already realised PwC predicts an element of diminishing returns on digital out of home advertising growth is set to settle in with a modest CAGR of 2.9% over the next five years expected. […]
Mon, Jun 13, 2016 at 7:41 PM