Editors’ Picks

These Ex-Marines Create an App that is Making DOOH Advertising Smarter (Alley Watch)

Mira retargets in real life by affecting something called Digital Out-of-Home media (think: Digital Signage, Taxi TV, etc) which, for our purposes, we define as all the screens in all the public spaces that have 2 things in common (1) they’re serving us advertising and (2) none of them know anything meaningful about the audience immediately present. […]

alleywatch.com
Tue, Oct 20, 2015 at 11:57 PM

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Brazil: Brands and Advertisers Gravitate towards Digital Signage Services as Traditional Media Wanes (Frost & Sullivan)

SAO PAULO /PRNewswire/ -- As brands and advertisers across Brazil recognize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles like digital signage. The technology has the ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, transit or wait. […]

marketwatch.com
Tue, Oct 20, 2015 at 11:53 PM

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Fortune: Starbucks to add video screens to 2,400 of its drive-throughs

Starbucks will be adding video screens to 2,400 of its drive-through lanes in the U.S. The process will happen over the next 12 months. Such screens are standard at drive-through lanes of many fast-food chains, such as McDonalds MCD -0.62% , Burger King QSR 0.29% , and Sonic—but the Starbucks screens will have a twist: customers will see their barista’s face when they relay their order. […]

fortune.com
Tue, Oct 20, 2015 at 4:10 PM

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Let’s go ‘Back to the Future’ of digital out-of-home advertising (DSToday)

Well the future is now, and as the wildly popular movie trilogy celebrates its 30th anniversary, it's a great time to examine the foresight of filmmakers Stephen Spielberg and Robert Zemeckis in their representation of the future of OOH ads. […]

digitalsignagetoday.com
Tue, Oct 20, 2015 at 2:54 PM

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16:9: If You Can’t Beat Them, Domain-Squat Them?

A Utah-based signage software company has taken the interesting and questionable step of buying and registering the unused domain suffixes of many key competitors. […]

sixteen-nine.net
Tue, Oct 20, 2015 at 9:19 AM

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MediaPost: Kinetic Worldwide To Launch Programmatic For OOH Media

Kinetic Worldwide, an audience-based out-of-home media agency, plans to launch a programmatic offering for both static and digital OOH assets in first-quarter 2016. Kinetic states it aims to offer “greater efficiency, more precise audience targeting and enhanced real-time optimization opportunities. […]

mediapost.com
Mon, Oct 19, 2015 at 10:22 PM

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Joint press release by JCDecaux and Publicis Groupe re: Metrobus acquisition (JCDecaux)

JCDecaux and Publicis Groupe have entered into exclusive negotiations in the context of increasing JCDecaux’s participation in the capital of Metrobus from 33% to 100%. Since 2005, JCDecaux has owned 33% of the capital of Metrobus, which is the parent company of Mediagare, Mediarail, Média Transports and SMPA. […]

Mon, Oct 19, 2015 at 10:17 PM

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‘Uber-Killer’ NoMoCab Provides Free Car Rides, but Passengers Have to Tolerate Advertising (Geo Marketing)

By Daniel Parisi. Singh Ventures, an entrepreneurial company based out of Philadelphia has launched what it’s calling the “Uber-killer,” NoMoCab. NoMoCab is an on-demand cab service similar to Uber or Lyft, but is entirely free. […]

geomarketing.com
Mon, Oct 19, 2015 at 10:12 PM

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Posterscope launch new Out-of-Home digital landmark in Hamburg (Pioneering OOH)

Posterscope Germany launched the Media Facade, the new out-of-home landmark for Hamburg and Germany. Coinciding with the start of the 10th Reeperbahn Festival – one of the most important meeting places for the music industry worldwide – the new venue „Klubhaus St. Pauli“ was opened and at the same time the Media Facade on the front of the six-storey building was launched. […]

pioneeringooh.com
Mon, Oct 19, 2015 at 10:05 PM

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The Drum: UK ad spend surges to record high of 9.4bn driven by digital, out-of-home up 2.3%

UK advertising spend grew 5.8 percent in the first half of 2015 to reach a record high of £9.4bn, according to Advertising Association/Warc Expenditure Report data published today (20 October). Steady growth was also reported in the first half for radio (2.9 per cent), out of home (2.3 per cent), cinema (2.7 per cent) and direct mail (4.5 per cent). […]

thedrum.com
Mon, Oct 19, 2015 at 9:50 PM

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OMAC: New Interactive Mapping Tool now covers 90% of Canada’s OOH inventory

The Out-of-Home-Marketing Association of Canada (OMAC) is has released an update to their interactive mapping tool. This update now includes the complete inventory of all OMAC member companies including their 2 newest members – Clear Channel Canada and Quebecor Out-of- Home. […]

omaccanada.ca
Mon, Oct 19, 2015 at 9:34 PM

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JCDecaux to ‘completely digitise Oxford Street’ in £300m contract (PrintWeek)

Out-of-home (OOH) giant JCDecaux is planning to “completely digitise” London’s Oxford Street and install 1,000 digital screens when it takes over a £300m bus shelter contract. […]

printweek.com
Mon, Oct 19, 2015 at 8:46 PM

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16:9: This Teeny PC Would Run Digital Signage On Windows, Linux OR Android

The substantial crowd out there that is endlessly looking for gear that drives capital costs out of digital signage projects will undoubtedly be intrigued by a planned Kickstarter campaign to develop a tiny x86 microcomputer that would run Windows, Linux OR Android 5.0. The units would cost roughly $100 USD in volume. […]

sixteen-nine.net
Mon, Oct 19, 2015 at 10:58 AM

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New billboards featuring Apple Watch, Apple Music target global audiences (Apple Insider)

Over the past decade, Apple began using billboards to effectively advertise iPods, then iPhones and iPads. Its newest campaigns not only promote the latest Apple Watch hardware, but have also expanded to services with Apple Music. It's only been just short of eight months since Apple began blanketing billboard space globally with massive photographs "Shot on iPhone 6. […]

appleinsider.com
Sun, Oct 18, 2015 at 8:14 PM

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MOHBE: Mobile + Out-of-Home + Beacons (Pymnts)

Out-of-home (OOH) media used to mean billboards, placards, and then video displays…but the advent of mobile technology has made it so much more. Mobile and beacon technologies are transforming OOH media, turning it into MOHBE: Mobile + Out-of-Home + Beacons. […]

pymnts.com
Sun, Oct 18, 2015 at 8:11 PM

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