Editors’ Picks

Winners of the global Out of Home association’s 2016 Awards (FEPE)

OAAA's Nancy Fletcher and FEPE's John Ellery are joint winners of FEPE Lifetime Achievement Award. Women’s Aid by Ocean wins Creative Award. FEPE International President Antonio Vincenti announced the winners of the global Out of Home association’s 2016 Awards at the FEPE Congress in Barcelona last night (June 2nd). […]

digitalsignageadvertising.wordpress.com
Sat, Jun 4, 2016 at 12:13 AM

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Matthew Dearden appointed President of FEPE International

Barcelona, Spain: Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. […]

digitalsignageadvertising.wordpress.com
Fri, Jun 3, 2016 at 11:56 PM

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WSJ: Jean-Claude Decaux Dreamed Up New Places to Advertise

Jean-Claude Decaux, a self-made French entrepreneur, found a way around the limited supply of good places to affix advertising: He created more of them. Over the past 50 years, his company has put up hundreds of thousands of bus shelters, sidewalk restrooms and other objects that provide public convenience and spots for ads in cities around the world. […]

wsj.com
Fri, Jun 3, 2016 at 11:37 PM

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InfoComm: Why the First Question in Any Digital Signage Plan Is “Why?” (Samsung Insights)

The digital signage industry has existed for over 20 years, but there are still many new end users and integrators who attend trade shows like InfoComm seeking industry advice on how to get started. InfoComm’s first-time attendees will encounter a sea of amazing LCD, OLED and LED displays, and many wonder where to start. […]

insights.samsung.com
Fri, Jun 3, 2016 at 11:35 PM

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MediaPost: Bluetooth Beacons To Spike Digital Retail

The report says that there is significant potential for ‘out of home’ proximity advertising as well, with beacons starting to be rolled-out on buses, tubes and taxis, targeting locations which see high footfall. […]

mediapost.com
Fri, Jun 3, 2016 at 11:31 PM

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16:9: White Label QSR Uses Digital Signage To Change Brand And Offers On Demand

Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. […]

sixteen-nine.net
Fri, Jun 3, 2016 at 9:39 AM

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16:9: DSF Webinars Coming Up This Month On Digital Signage Content Basics, And Data

Not sure what’s up, but lately I’ve been involved in a string of webinars, helping put various companies and organizations.  There are at least two more coming up. […]

sixteen-nine.net
Fri, Jun 3, 2016 at 8:12 AM

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AdAge: Posterscope’s Helma Larkin is among Ad Age’s Women to Watch 2016

In 2013, at only 36 years old, Helma Larkin assumed the role of chief financial officer of the network's out-of-home shop Posterscope. A year later, as CEO, she was charged with pushing not only her agency, but also the entire traditional OOH industry, into new, tech-enabled programmatic buying. […]

adage.com
Thu, Jun 2, 2016 at 5:15 PM

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FEPE Congress: Out of home industry challenges media buyers in a post-online world (More About Advertising)

To Barcelona for the FEPE International Congress, a line-up of the world’s top out of home media owners, agencies, technology suppliers and some clients. […]

moreaboutadvertising.com
Thu, Jun 2, 2016 at 5:12 PM

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Huff Post: OUTFRONT’s Andy Sriubas on How Technology Is a Great Equalizer for Ad Media, and How OOH Benefits from It

In the once traditional out-of-home (OOH) world, location-based media infrastructure is getting smarter. It’s becoming more dynamic and already flexing its digital muscle. In a democratized media world, all screen technology is created equally. […]

huffingtonpost.com
Thu, Jun 2, 2016 at 5:09 PM

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WSJ: Ad Agencies Receive Rebates From Media Companies For Ad Spending, Probe Finds

An eight-month probe by a marketing trade group revealed that ad agencies are accepting rebates from media companies in the U.S., according to people familiar with the matter, findings that will likely stoke concerns about transparency in the industry. […]

wsj.com
Thu, Jun 2, 2016 at 4:53 PM

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16:9: Leyard Debuts Series Of Light, Skinny Carbon Fiber LED Displays

When I was over at the ISE show in Amsterdam a few months ago, I remember seeing a Shenzhen company that had a set of lightweight, skinny and flexible LED display products that I thought would make the NanoLumens guys think, “Gee, that looks familiar.” But the company was one I’d never heard of, so I doubted Atlanta-based Nano would be all that fussed about cheap Chinese clones. […]

sixteen-nine.net
Thu, Jun 2, 2016 at 7:18 AM

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16:9: Raspberry Pi Digital Signage Webinar Replay

If you missed Canonical‘s webinar yesterday on using Raspberry Pis and Ubuntu Linux for digital signage, you can hit this link and get a replay of the one-hour session. I blabber on for a bit at the start as I host the thing, but the attraction is Viktor Petersson, who runs Screenly, a signage CMS built around the low-cost micro PCs. […]

sixteen-nine.net
Thu, Jun 2, 2016 at 7:08 AM

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DOOH: Coming to a Billboard Near You (ExchangeWire)

The stealthy replacement of traditional billboards and posters with digital displays has taken place – largely unheeded – over a number of years; but Digital Out of Home (DOOH) advertising has now reached a tipping point, with Clear Channel Outdoor announcing it will make more revenue from digital than traditional OOH formats this year. […]

exchangewire.com
Wed, Jun 1, 2016 at 4:25 PM

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Australian outdoor industry reports net revenue increase in May (Mumbrella)

The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.* Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. […]

mumbrella.com.au
Wed, Jun 1, 2016 at 4:16 PM

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