Matthew Dearden has confirmed that he will stay on as president of European OOH media body FEPE, despite stepping down as Clear Channel Europe president last month. Dearden has said he will remain until the end of the year, if not longer, at the invitation of the FEPE worldwide board. […]
Justin Cochrane, the chief executive of Clear Channel, will take over as chairman of Outsmart, which is to become a "trade association with a focus on broader industry initiatives". Alan Brydon, the chief executive, will be leaving the organisation, as will Mark Craze, the chairman. […]
The largest full motion screen in London is expected to be added to Ocean Outdoor’s inventory after it secured an outdoor advertising contract with Westfield in Stratford. Ocean said the contract that added Westfield in Stratford to its existing Westfield White City deal was worth £100m over 10 years. […]
More traditional channels such as TV, radio and out-of-home are also showing resilience and are expected to grow into 2017. However, news brands and direct mail have suffered, both facing a strong decline over the next two years. […]
- Out of home adspend grew 3.9% to £238m in Q1. Growth is predicted to continue at 4.0% in 2016 and 2.1% in 2017, driven by digital spend forecasts of +17.0% and +15.8% respectively. Digital out of home is expected to claim a 40% share of total spend in 2017, up from 31% in 2015. […]
Mvix has launched a completely automated Smart Playlists to their digital signage ecosystem. The new campaign playlist system auto-populates media based on content tags, allowing intelligent scheduling across the digital signage network. […]
Insider has reported frequently on iHeart Media’s debt problems as they own 90 percent of the equity of publicly traded Clear Channel Outdoor Holdings, the nation’s largest billboard company. Mario Gabelli’s Gamco Asset Management owns 10 percent of the publicly traded shares. […]
Many clients make a consistent use of the medium as they continue building their brand, but some like SKY have also identified the activation strength of OOH. Forthcoming series or newly released boxed sets are promoted to heavy consumers of content as well as loyal customers and those with a lower purchase intent, thereby growing their customer base and on-going activity. […]
TfL contracts can be notorious black holes for OOH contractors. Exterion Media (formerly CBS Outdoor) recently retained the even bigger London Underground contract despite years of wrangling with TfL over costs when advertising took a dip following the banking crisis of 2008. Exterion beat JC Decaux to the contract, supposedly worth £1.1bn. […]
The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not. When Transport for London awarded the world’s most valuable out-of-home contract to Exterion Media in March, there was bullish talk that ad revenue from the Tube could almost double to £2bn over eight years. Brexit was barely a consideration. […]
Year-to-date revenue has increased by 18.0 per cent, tracking at $418.5 million, up from $354.7 million* for the same time last year. Digital Out-of-Home revenue makes up 37.8 per cent of total revenue year to date, up from 24.5 per cent for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014. […]
This step is intended to help inform future OAAA work and guide its members’ privacy efforts in the quickly evolving use of ad technology for OOH advertising. By joining the DAA, OAAA is demonstrating its support for the responsible collection and use of data for advertising, including the principles of transparency and consumer control. […]
Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford. […]
Digital signage pros are often asked by customers why commercial displays are factored into jobs when regular flat panel TVs would seem to suffice. After all, they look almost the same. But looks can be deceiving, and there are many sound reasons why consumer televisions aren’t suitable for commercial digital signage projects. […]
The negative assessment of the current business situation for products and services in the Digital Signage and Digital-out-of-Home industry dominates the index and is responsible for the overall negative trend. However, the outlook towards the near future has again increased very strongly. Over 80% of the market participants expect the business climate to be more favourable within six months. […]