UK shows Brexit resilence in latest adspend forecast; OOH up (Mediatel)
- Out of home adspend grew 3.9% to £238m in Q1. Growth is predicted to continue at 4.0% in 2016 and 2.1% in 2017, driven by digital spend forecasts of +17.0% and +15.8% respectively. Digital out of home is expected to claim a 40% share of total spend in 2017, up from 31% in 2015. […]
mediatel.co.uk
Tue, Aug 2, 2016 at 8:06 PM
Tue, Aug 2, 2016 at 8:06 PM