Bus-free Oxford Street is TfL contract holder JC Decaux’s real enemy in London (More About Advertising)
TfL contracts can be notorious black holes for OOH contractors. Exterion Media (formerly CBS Outdoor) recently retained the even bigger London Underground contract despite years of wrangling with TfL over costs when advertising took a dip following the banking crisis of 2008. Exterion beat JC Decaux to the contract, supposedly worth £1.1bn. […]
Mon, Aug 1, 2016 at 5:59 PM