Editors’ Picks

Gun billboards draw attention in Nashville (The Tenessean)

Billboard messages that started popping up in the Greater Nashville area are grabbing motorists' attention. “Buy a gun for someone who can’t, buy yourself 10 years in jail," they read. The message is part of a national campaign organized by the Bureau of Alcohol, Tobacco, Firearms and Explosives and that the National Shooting Sports Foundation has dubbed "Don't Lie for the Other Guy. […]

tennessean.com
Sat, Dec 5, 2015 at 7:09 PM

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A company that pays people to wrap their cars in ads is becoming the Uber for advertisers (Business Insider)

Wrapify, based in San Francisco and launched in July, takes an idea that’s long been in the marketplace — wrapping cars with company logos and marketing messages — and drives it into the 21st century. […]

businessinsider.com
Sat, Dec 5, 2015 at 5:58 PM

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Billboards Boost Holiday Spirit & Donations (iHeart Billboards)

You’ve hit the outlets for Black Friday, swiped til’ your fingers were numb on Cyber Monday, perfected gluten-free holiday cookies, hung the mistletoe, unearthed the Menorah and trimmed the tree. But what have you done to celebrate the true spirit of holiday giving? […]

iheartbillboards.com
Sat, Dec 5, 2015 at 2:59 AM

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MediaPost: OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings

The U.S. out-of-home ad industry’s Traffic Audit Bureau this morning unveiled plans for a “major” overhaul of the industry’s audience measurement system. The first phase of the plan, which was unanimously approved by the TAB’s board, will begin a “testing phase” aimed at developing “significant improvements” in the way the TAB measures audiences. […]

mediapost.com
Fri, Dec 4, 2015 at 6:42 PM

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Learn the basics of digital billboard rate setting (DSToday)

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success. Set your rates too high and you might scare away prospective advertisers, but set them too low and you're leaving money on the table. […]

digitalsignagetoday.com
Fri, Dec 4, 2015 at 6:34 PM

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Outdoor advertising boom in Australia is exceeding expectations (Pro Print)

The out-of-home (OOH) sector has seen year-to-date (YoY) revenue tracking at an increased 16.6 per cent over last year, with the full calendar year set to exceed expectations. The month of November is the OOH’s eleventh consecutive month of YoY growth, the Outdoor Media Association (OMA) reporting monthly net revenue of AUD 74.3m, compared to last November’s AUD 65.9m. […]

proprint.com.au
Fri, Dec 4, 2015 at 5:59 PM

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OOH Industry’s Major Victory in Congress: Five-year Highway Bill

The President today signed the first long-term Highway Bill in a decade; Congress completed action on Thursday. The five-year bill retains the federal regulatory structure for billboards (Highway Beautification Act), which protects property rights by requiring that government pay just compensation for removal of billboards. […]

Editorial
Fri, Dec 4, 2015 at 5:32 PM

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TAB Board Votes for Major Upgrade to OOH Measurement System

NEW YORK – The Traffic Audit Bureau for Media Measurement's Board of Directors gave unanimous approval to begin the testing phase for a major upgrade to the industry’s audience measurement system. The Traffic Audit Bureau, or TAB, is the Out of Home advertising industry body that develops the ratings currency used across the United States and Puerto Rico. […]

Editorial
Fri, Dec 4, 2015 at 4:08 PM

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BroadSign: A rare peek inside the world’s No. 1 digital signage software company

Earlier this fall I was invited to visit BroadSign at their new offices in downtown Montreal. It was the fourth move since the company was incorporated in 2004 under this brand name. Every move marked a milestone in BroadSign’s ascension to the top of the list of digital signage software makers. […]

Editorial
Fri, Dec 4, 2015 at 1:13 AM

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The Happy Marriage of Creative and Data in Out of Home: a Recap of the ‘OOH: Now’ Conference by Ad Club NY

Out-of-Home (OOH) advertising has reached an important crossroad between creative and data. Impactful, engaging creative has always been a given. But now, advancements of technology enable OOH advertisers to access a range of data sets that map and measure the impact of creative on the consumer experience through the sales funnel. […]

mediavillage.com
Fri, Dec 4, 2015 at 12:32 AM

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16:9: Want To Know How Android Fits In Digital Signage? Download This Free Report …

So far, there have been in excess of 300 downloads of the Special Report on the state of Android in digital signage. It’s a free download, with no registration strings attached. Click through and the 23-page PDF download is yours. I”m reposting because these things tend to get lost as time wears on, when a site has more than 4,500 posts on it. […]

sixteen-nine.net
Fri, Dec 4, 2015 at 12:30 AM

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invidis: Digital signage business sentiment still positive in Scandinavia

The digital Signage Business Climate Index Scandinavia has decreased for the second time running. It fell by 10,94 base points from 63,48 base points to 52,55 base points. The decline of the index has been definite. […]

invidis.de
Fri, Dec 4, 2015 at 12:25 AM

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DOOH Network Incentient Joins Digital Place Based Advertising Association (DPAA)

NEW YORK– Incentient, Inc. a digital network owner of interactive touch-screen media applications installed in hotel resorts, pro sports stadiums, leading fine dining restaurants and other consumer-facing venues has joined the Digital Place Based Advertising Association (DPAA) . […]

Thu, Dec 3, 2015 at 11:55 PM

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16:9: 60 Small Panels Make One Big Wall

On my way back from Dubai this past weekend I had a layover in Frankfurt, VERY early in the morning. It was enough time ti take a train into the city and have a look around. […]

sixteen-nine.net
Thu, Dec 3, 2015 at 4:48 PM

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Tweets from the OOH:Now conference by the Advertising Club of NY

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twitter.com
Thu, Dec 3, 2015 at 3:31 PM

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