It looks like Sharp will join the swelling ranks of big display manufacturers selling professional monitors with System on Chip players built inside. […]
The Indian out of home industry seems largely unregulated and quite chaotic, except for certain controlled environments like the airports. Nevertheless, I was impressed by the strong sense that there was a solid understanding of how to produce effective creative. The approach is one of complete simplicity and a ‘less is more’ ethos which enhances visibility and memorability. […]
They use data to target cold folks. Using the digital billboard system from Lamar Advertising, Paramount and its team are targeting 16 mostly rust-belt or corn-belt mid-sized markets with ads that change according to the weather happening around the signage. […]
Four and half years ago Ten offloaded Eyecorp for the modest sum of $145m (Link) Back then, according to SMI data, the OOH market (for large advertisers using media agencies) was an industry pulling in $592m per year. In the years that have followed the OOH industry has enjoyed a new era of prosperity and growth, which peaked in 2015 with YOY growth of 19%. […]
Paramount Pictures and outdoor advertising company Lamar Advertising have launched a digital out-of-home campaign that changes in real time based on local weather conditions in 16 US markets. According to Lamar, its “digital capabilities” enable each of the 52 billboards in these markets to display a contextually relevant Baywatch ad triggered by the weather. […]
Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local government. […]
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A trade show can also be pretty overwhelming for a newbie. New for 2017, DSE is offering a New Attendee Bootcamp to help first-time attendees get acquainted with the show before the doors open. Taking place Tuesday, March 28 from 2 p.m. […]
A grid-tied billboard is one that is connected to the power grid, but also has a solar array, usually placed on top the board to avoid theft, vandalism or shading issues. The billboard basically becomes a solar generator, feeding electricity into the grid during the day, thereby offsetting the power used at night. […]
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. […]
King likes the fact that Exterion is "a challenger brand" that is aiming for "market leadership". JCDecaux has upwards of 35% share, Exterion holds just shy of 25% and Clear Channel nearly 20%, observers say. He won’t predict how long it might take to be number one in a sector ripe for consolidation. […]
Deloitte report says: “Outdoor advertising provides additional civic benefits in the form of an improved urban environment . . . […]
A new 1,128-square-meter, curved LED video display above the entrance to their facility located in London, UK is the largest LED video display in Europe. The new signage is slightly tilted toward the ground to welcome people to events held at the stadium as well as provide ample opportunities to promote upcoming events and acknowledge stadium sponsors. […]
“Will the system you’re installing be of the right quality and include the latest technologies to deliver you a long-term, consistent service across your networks? […]
A session that will demonstrate how Jacksonville International Airport implemented a digital signage solution that unified displays for baggage, flight and gate information as well as screens for common-use ticket counters, advertising and wayfinding. […]