A proposal to add digital billboards to the walls of Washington Nationals baseball park in Washington DC is attracting comment. The Nationals would like to install ten 35′ by 34′ LED screens that would generate $3-5 million annually. Legislation is being reviewed by the DC council. […]
Sponsored Feature. Digital signage for higher education not only appeals to the young, tech-savvy campus audience, it also facilitates classroom learning. Students look to technology as a way to connect, and digital signage delivers by creating interactive experiences that are more sustainable. […]
Check out the video below. In addition to serving as general promotion for the trade show, DSE is using this video as an example to entrants for the DSE ‘Through Your Lens’ Video Competition, news of which will be coming soon to the DigitalSignageExpo.net and to DigitalSignageConnection.com. […]
Mr. Photoshop in action. I don’t really think these new displays are square. […]
Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
Thanks to the latest innovative technology, digital signage is becoming ever more impactful, immersive, and versatile. Consider the following three trends that can be applied to the next generation of digital signage: Video installations are getting bigger. […]
Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment. […]
In our connected, consumer-centric, social and mobile world, the future potential of OOH has increased exponentially for three reasons: 1. OOH has strong foundations of demand generation. 2. […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. […]
In order to test the impact of solar cells on reducing the power consumption, CIVIQ has installed solar panels on 10 Link devices in the Bronx. Ultimately, these panels will work to extend the availability of 911 services through the device during power outages. The impact on power consumption will be monitored over the next 12 months. […]
First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. […]
Use the Power of Digital OOH. Digital empowers dealerships to be flexible in their messaging, swapping creative in real-time to showcase daily deals and limited-time promotions: Digital can further engage consumers by integrating social media posts. According to Capgemini, a growing number of consumers (especially the young) trust user-generated content. […]
This week in New York City, the great and good in the U.S. out-of-home (OOH) advertising industry met at the Ad Club's annual event, OOH: NOW. OOH is more relevant than ever and poised to meet brands' demands for growth, connecting consumers with the right content in the correct context. […]
Travel and tourism organizations are beginning to use live, interactive information to encourage travelers to explore their destination. Digital signage allows tourists to feel connected while traveling by drawing people in and making information more readily available. Here are the top five ways we’ve seen digital signage enhance the visitor experience. […]
Vector Media is an Out-of-Home ("OOH") media company, specializing in large-format transit advertising, traditional Out-of-Home media and interactive brand experiences. This marks the sixth investment in Spire's third fund. Vector's current national footprint includes over 16 of the most highly sought after U.S. […]