Tuesday, August 16, 2022

Editors’ Picks

Monday, December 15, 2014 Mon, Dec 15, 2014

Saturday, December 13, 2014 Sat, Dec 13, 2014

MediaPost: Outdoor Ads Boost Mobile Connectivity

Outdoor advertising and mobile devices are overlapping more and more, but not always in the ways you might expect. While many outdoor ad companies are integrating mobile interactivity into signage with beacons, near-field communication, scannable codes and watermarks, JCDecaux is going a step further. It is boosting mobile connectivity with “small cell” deployments incorporated into its signs. […]

Sat, Dec 13, 2014 at 1:34 AM

2015 – The year that Digital Out of Home, live data and mobile will become best of friends (appmarket)

Digital signage, and Digital Out of Home screens are increasingly the focus of bricks-and-mortar businesses and traditional outdoor media owners like ClearChannel and JCDecaux. Why? Because they animate, they're more interesting and eye catching, recall is higher and of course you don't need to send people out to paste new posters every week. […]

Sat, Dec 13, 2014 at 1:31 AM

Friday, December 12, 2014 Fri, Dec 12, 2014

Dentsu Aegis Network Acquires OOH Plus & Launches Posterscope in Latin America (source-Posterscope)

Dentsu Aegis Network today announces the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America. Post-acquisition, OOH Plus will operate as the Latin American arm of Posterscope, the world’s leading Out-of-Home Communications agency and one of Dentsu Aegis’ eight network brands, and will be renamed Plusmedia Posterscope. […]

Fri, Dec 12, 2014 at 5:19 PM

Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Fri, Dec 12, 2014 at 4:37 PM

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