Editors’ Picks

India: Another startup claims it is “Disrupting Out-Of-Home Advertising With Technology” (Techstory)

Following this renewed interest in OOH advertising comes the latest entrant, Platooh, India’s first outdoor media selling platform that has integrated Enterprise Resource Planning software. Prakash Balaji, Founder & CEO, Prakash brings 7+ years of rich product and customer experience in building key scalable & successful products in outdoor media industry. […]

techstory.in
Thu, Apr 7, 2016 at 6:21 PM

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16:9 Jobs: Digital Signage Retail Project Engineer, New York

I have a client that works with high-end retailers that needs to bring on a project engineer who can design and source solutions based on requirements of clients. Think video walls, integrated display fixtures … generally cool stuff, as opposed to mounting panels on walls. The gig is in New York City and Brooklyn, and can’t be done remotely. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:56 AM

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16:9: Forget The Ad Model, Use Phone-Charging Kiosks To Keep Shoppers Shopping

I’m not at all sold on the idea of screens on phone charging kiosks being a successful digital OOH media model, but the charging kiosks themselves – used purely as services – are proving successful in retail environments. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 8:24 AM

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How to sync radio with out if home ads (AdExchanger)

It's possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are roadblocks to adoption. For one, there’s just not that much inventory available programmatically yet. […]

adexchanger.com
Wed, Apr 6, 2016 at 11:08 PM

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Inside Brandalism: Why do they pick OOH ads? Because they work (Edinburg Review)

Brandalism: a movement dedicated to reclaiming the outdoor, visual realm from corporate control. But why outdoor advertising in particular? When buying a magazine, or watching a particular TV channel, the consumer is to some extent consenting to being shown ads. […]

Wed, Apr 6, 2016 at 11:07 PM

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OOH ad operator Exterion Media partners with big data specialists, Beyond Analysis, to offer better audience insights

London, UK – Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has strengthened its data analytics capabilities by partnering with award-winning big data insight organisation Beyond Analysis to offer brands a deeper level of audience insight. […]

adtechdaily.com
Wed, Apr 6, 2016 at 6:48 PM

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L’Oréal sets up styling station and DOOH video wall to launch new range at Westfield London (Event Mag)

L'Oréal Paris has selected agency Rare Breed to create a pop-up styling station at Westfield London, which will remain in situ until 10 April. Rare Breed has also partnered with Ocean Outdoor to enable participants' images to be displayed on a digital billboard located opposite the pop-up. […]

eventmagazine.co.uk
Wed, Apr 6, 2016 at 6:41 PM

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Astral launches DOOH campaign for Audi at Vancouver International Airport (NewsWire)

MONTRÉAL - Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of Vancouver International Airport's (YVR) Grand Central Wall, a large LED video wall strategically located in the Air Canada domestic terminal. […]

newswire.ca
Wed, Apr 6, 2016 at 6:40 PM

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Lamar’s billboards showing the faces of Wisconsin’s missing through April (WBAY)

Billboards in Wisconsin will feature the faces of the state’s missing persons throughout the month of April, an effort made possible by a local woman whose mother vanished years ago. Twenty-five billboards in Northeast Wisconsin and the Milwaukee area will feature 25 of Wisconsin’s missing persons each week this month. Marsha Loritz is the woman behind it. […]

Wed, Apr 6, 2016 at 6:30 PM

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WSJ: IHeartMedia Default Fight Set to Go to Trial

The lenders argue in court documents that iHeart “gave away” the shares, which were part of the package securing their debt, when the company transferred them from its Clear Channel Outdoor subsidiary to an unrestricted subsidiary called Broader Media LLC and received nothing in return. The action violates the terms of their debt agreement with iHeart, the group says. […]

wsj.com
Wed, Apr 6, 2016 at 6:12 PM

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16:9: LCD Or LED? For Digital Signage, It Depends

Guest Post: Alan Brawn, Brawn Consulting Believe it or not, digital signage is seen each day by over 70% of the population. Research shows that we spend an average of 8 hours per day in front of a screen of some type, including televisions, computers, tablets, smartphones, or increasingly… digital signage. […]

sixteen-nine.net
Wed, Apr 6, 2016 at 9:17 AM

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The Drum: Campaigns that include out-of-home advertising see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public's purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. […]

thedrum.com
Wed, Apr 6, 2016 at 2:11 AM

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DOOH audience measurement firm Quividi appoints new CEO

Paris, April 5th, 2016 – Quividi announced today that Olivier Duizabo has handed in his resignation to the Board from the CEO position, for health reasons. A co-founder of the company, he had been managing the company since 2006. Former COO Ke-Quang Nguyen-Phuc was appointed as new CEO. […]

Wed, Apr 6, 2016 at 2:10 AM

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Australia’s Tonic Health Media converts 700 screens to BroadSign digital signage software, will expand to 2500 displays (BroadSign)

Tonic Health Media’s health TV network, TonicTV, is an evidence-based patient education and entertainment system for GP, allied health, specialist and hospital waiting areas. Full sight and sound video runs on 32” and 42” screens, with the purpose of improving the effectiveness and efficiency of healthcare in Australia. […]

Wed, Apr 6, 2016 at 2:08 AM

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APN Outdoor’s Transit OOH Campaign: Road to Rio (BandT)

APN Outdoor has launched its latest Transit campaign Road to Rio: in your real world, a follow up to last year’s highly acclaimed #myrealworld. This study further reveals insights of real people and their interactions with buses and trams. Excitingly APN Outdoor is offering a once in a lifetime opportunity to clients with the chance to win a trip to the 2016 Olympic Games held in Rio de Janeiro. […]

bandt.com.au
Tue, Apr 5, 2016 at 6:12 PM

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