Nobody was ever fired for buying broadcast TV. That is until they were. TV’s share of the ad market is in free-fall decline and Interpublic’s Magna estimates that in 2017 digital media will overtake the incumbent king of ad budgets for the first time ever. […]
I am not advocating for an OOH industry-wide platform. I am suggesting that all media companies within our industry develop certain unique platform elements. When that happens, it will catapult OOH into the contemporary media world. […]
oOh!media and APN Outdoor are understood to be planning a renewed pitch to the competition regulator to allow their merger centred around the growth in online advertising surpassing the out-of-home sector's entire market share in 2016. […]
Free to all users, LinkNYC is funded by advertising on the kiosks’ two 55-inch digital displays, offering a hyperlocal medium for brands to engage with consumers that will also generate more than $500 million in revenue for the City. […]
The ROI of digital signage for schools can’t be measured quantitatively; there are no marketing budgets to compare against revenue. Instead, the ROI of school-based digital signage is qualitative—meaning that it must be measured by assessing the entire range of benefits that digital signage brings to the school. This is what we mean by the “real” ROI of digital signage for schools. […]
According to the Times Square Alliance, the organizers behind the Times Square New Year’s Eve celebrations, an estimated 198 million Americans and more than one billion TV viewers worldwide watch the historic New Year’s Eve ball drop. […]
Imagine being able to tell an advertiser how many people are seeing an ad on a billboard outside a football stadium on game day. This is about to happen. Geopath is including seasonal and hourly impressions data as part of the Geopath Insight Suite of measurement tools which will launch in early 2018. […]
Here is the second part of a two-part Q&A session with digital signage veteran Brad Gleeson, now the Chief Commercial Officer at CIVIQ, on that company’s smart cities efforts in New York and beyond. The completed Q&A was provided to 16:9 by a Samsung agency, but they’re the sorts of questions I’d ask. […]
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Television and digital ads can be skipped. In contrast, that can't happen at the movies. In just a few short years, cinema has been validated as an audience replacement vehicle that delivers valuable impressions where they matter most. […]
Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Marketers have always suffered from not understanding which eyeballs are there and how to measure those eyeballs that were exposed to determine if they actually purchased their products or services. […]
Speakers will present sessions in DSS Europe’s two tracks. The first track will cover DooH and Smart Cities, while the second will focus on Digital Signage and Retail Technology. The conference theme for 2017 is Digital Signage at the Crossroads – New Technology, Changing Demand and Market Consolidation. […]
The integration of platforms will allow Adshel's advertisers to target pre-defined Lotame audience profiles across its out-of-home network.The Adshel and Lotame deal follows the out-of-home company’s partnership with Rubicon Project. […]
Mawer Investment Management has bought a 14.12 per cent stake in APN Outdoor (APN), fuelling suggestions that a takeover bid could be afoot for the outdoor advertising company. It comes as doubt hangs over a planned $1.6 billion merger between APN Outdoor and oOh! Media. […]
It's not too difficult to deploy a pilot and have it run for a few months, but developing a scalable and sustainable program to hit business goals is something different. After implementing more than 200 networks, we've fallen down a few holes and tripped over some bumps. But you don't have to. […]