Editors’ Picks

APN Outdoor To Digitise Screens On Tullamarine Freeway After Renewing Contract (BandT)

Reaching nearly 1.5 million commuters a week, the Tullamarine Freeway is one of Australia’s busiest freeways and a gateway from the CBD to Melbourne Airport. The current CityLink Tulla Widening Project will upgrade 24 kilometres of freeway from Melbourne Airport to Power Street in Southbank, and in turn, increase the freeway’s capacity by up to 30 per cent. […]

bandt.com.au
Thu, Jun 15, 2017 at 5:42 PM

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New Johannesburg outdoor ad bylaw will hold companies criminally liable (North Eastern Tribune)

With 78 per cent of outdoor advertising across the City of Johannesburg erected illegally, the municipality has approved a draft bylaw that will see companies facing criminal charges for and allow Metro police to take down all illegal advertising. […]

northeasterntribune.co.za
Thu, Jun 15, 2017 at 5:39 PM

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AR and VR immerse InfoComm 2017 (Whatech)

This year will feature a new Immersive Pavilion, offering a hands-on look at new VR, AR, and 360-degree video technologies. Meanwhile there is an Innovation Showcase which brings together 20 carefully selected companies that haven’t exhibited at the show before, giving attendees a chance to peruse a range of interesting new inventions. […]

whatech.com
Thu, Jun 15, 2017 at 5:36 PM

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One Times Square, Home of the NYE Ball Drop and Most Valuable Signage in the World, Receives Major Ad Upgrade (BusinessWire)

One Times Square Debuts 60’-tall Digital Screen; Most Successful Multi-Advertiser Pre-Sold Ad Launch in History of Iconic Building. With commitments from multiple advertisers helping surpass a record pace for pre-sales, owner Jamestown, L.P. and partners Sherwood and New Tradition Media consider the new display one of the most successful ad platforms to-date at One Times Square. […]

businesswire.com
Thu, Jun 15, 2017 at 5:34 PM

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ZetaDisplay’s ProntoTV to deploy digital signage at LOCO chain in Norway, one of Northern Europe’s largest suppliers of cosmetics (Globenewswire)

The agreement will last for 5 years and deliveries will begin shortly. ProntoTV estimates the value of approximately SEK 5 million. ProntoTV is part of the Swedish ZetaDisplay Group, an international player in Digital Signage industry. […]

globenewswire.com
Thu, Jun 15, 2017 at 5:32 PM

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MediaPost: HotelTonight Launches First NYC OOH Campaign

The campaign appears at more than 2,000 high-traffic locations, including subway/rail platforms, buses and other commuter viewpoints, including a large billboard over the Lincoln Tunnel's westward entrance. […]

mediapost.com
Thu, Jun 15, 2017 at 7:50 AM

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xAd Rebrands As GroundTruth, aspires to become a programmatic location marketplace (GeoMarketing)

The new name reflects the 8-year-old company’s evolution from its origins as a hyperlocal ad mobile ad network to a programmatic location marketplace. Now, with the rechristening, the company seeks to broaden its vision amid an international expansion and last February’s acquisition of its first consumer-facing tech property, the meteorological info service Weatherbug. […]

geomarketing.com
Thu, Jun 15, 2017 at 7:48 AM

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Out of Home’s Game-Changing Transformation Continues

The out of home (“OOH”) media industry continues to offer smarter digital advertising options that are now further amplified by location-based tech. Through advancements in hardware, software and buying technologies, the OOH sector is in the midst of its most transformative period on record. The digitization of OOH is accelerating. […]

Editorial
Thu, Jun 15, 2017 at 12:50 AM

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The forces boosting outdoor advertising (AdNews)

“There are three 'D's driving the out-of-home industry at the moment, digital, data and dynamic creative,” JCDecaux CEO Steve O'Connor recently told AdNews. It sums up the forces at play from advancements and investments in technology and digital screens to the backend systems that inform what appears on them and how campaigns are planned. […]

Wed, Jun 14, 2017 at 7:22 PM

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How out of home advertising benefits tourist destination marketing (BigEye)

When linked with CRM data, social media, or other analytic triggers (such as weather conditions or traffic patterns), out of home marketing is also primed to become a critical direct response tool to encourage on-demand booking. Virtual payment options such as Apple Pay, PayPal, and payment via Twitter can all enable instant bookings as customers interact with your brand on the go. […]

bigeyeagency.com
Wed, Jun 14, 2017 at 7:21 PM

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Digital Immersion and its impact on DOOH (EMC Outdoor)

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]

emcoutdoor.com
Wed, Jun 14, 2017 at 7:20 PM

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West Hollywood to review proposal for Sunset Strip billboard district (WeHoville)

In adding to permitting more billboards, the proposal would allow as many as three current billboards to be converted to digital signs and the construction of 17 new digital signs. The 89 existing billboards include 15 so-called “tall wall” signs on the side of buildings. The proposal would not allow additional tall wall signs. […]

wehoville.com
Wed, Jun 14, 2017 at 7:17 PM

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Outfront Media acquires Canadian digital billboard firm Dynamic Outdoor from All Vision LLC (Outfront)

These digital assets include highly desirable locations along Toronto's Gardiner Expressway, on the main commuting routes in Montreal, and in Vancouver adjacent to key commuting bridges between the island and the coveted New Westminster community. This combination doubles the number of digital daily impressions and greatly enhances OUTFRONT Media's footprint in the top 5 markets. […]

Wed, Jun 14, 2017 at 7:14 PM

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Proposed North Carolina billboard regulations: the OOH industry has been slowly choked by local governments (The Olympian)

Aaron Guyton with Fairway Outdoor Advertising in Raleigh told the committee the industry has been slowly choked by local governments that have pushed out billboards and refused to pay fair compensation. While supporting the bill, Guyton said the industry should be allowed to succeed or fail based on market forces, instead of by government decisions. […]

theolympian.com
Wed, Jun 14, 2017 at 7:13 PM

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What to expect from the Digital Signage Summit in Munich in July (Video, inAVate)

ISE’s Mike Blackman gives an early insight into what we can expect from the Digital Signage Summit to be held in Munich in July. […]

inavateonthenet.net
Wed, Jun 14, 2017 at 7:08 PM

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