Guest Post: Sean Matthews, Visix Sean Matthews You’ve hired some of the best and brightest people around to help you run your company. Use your corporate digital signage solution to support, encourage and inspire them as they steer your organization to success. […]
While excitement for this new digital era is at an all-time high, there’s a separate revolution taking place right before our eyes: the Quiet Movement of out-of-home. Once thought of as highway billboards and static signage, out-of-home advertising (OOH) is experiencing a renaissance, now more closely associated with new digital platforms that can change the entire advertising landscape. […]
The DPAA Video Everywhere Summit is the largest one-day event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. […]
Back by popular demand, the Digital Signage Federation will reprise its “Coffee & Controversy” Breakfast event on Tuesday, October 25th at Guy’s American Kitchen & Bar in the heart of Times Square during New York City Digital Signage Week. […]
A bill that would allow digital billboards along freeways and in Downtown Los Angeles' fast-growing sports and tourism district has been sent to Gov. Jerry Brown for his approval, but the L.A. City Council could still have the final word. […]
In the world of digital signage, beacons, facial recognition and audience measurement have become regular vocabulary in our lexicon. But what was once "thought leadership" or a future idea, has since become possible through the tiny computers sitting in our pants pocket. […]
The math on New York City subway advertising has always been pretty straightforward. All of a sudden, the math is different. Subways are no longer “public” transportation; they are “social. […]
The closure of BHS, constant sales and empty store units make for a depressing picture of UK high streets but Christmas presents an opportunity to get consumers into stores and capture their attention on the move. […]
Vermont, Maine, Hawaii and Alaska each have a statewide billboard ban. Places like Houston and Dallas have placed a hard cap on the number of billboards within city limits. The outdoor advertising market is essentially controlled by three major companies - Clear Channel Communications, Viacom and Lamar Advertising - and they like to get their way. […]
The new anti-human trafficking awareness campaign is running on 53 digital billboards throughout Minnesota. It will alert victims how to reach out for help through the National Human Trafficking Resource Center (NHTRC) (1-888-373-7888), as well as raise awareness about the true nature of modern slavery. […]
The Out-of-Home (OOH) industry reported a net revenue of $62.0 million for the month of August, an increase of 20.0% from the same month last year, which posted a net revenue of $51.6 million.* Year-to-date revenue has increased by 18.2%, tracking at $480.4 million, up from $406.3 million* for the same time last year. […]
Via ComputerWorld NZ The Auckland, NZ-based firm Labyrinth Solutions has developed a version of its Contrego digital signage CMS to run on LG’s WebOS-driven commercial digital signage panels. Labyrinth says the new System on Chip (SoC) media player, running Contegro, will do all the regular stuff, but will also do advanced digital signage functions like touch. […]
Is it time to establish a Digital OOH industry body, as distinct from the current generic approach? This topic has raised its head on a few occasions in recent years and the industry remains undecided. The last time the debate came up was well before any hint of a downsized Outsmart and news of JCDecaux joining the IAB. […]
Most of the ad campaigns of the 20th century were unisex or male-oriented, e.g. Marlboro Men. The overall goal of a successful advertising was to be clever and unforgettable instead of pleasing a particular gender. […]
With demand for LED digital signage rising, Rob Fletcher takes a look at some of the latest innovations that could help sign-makers gain an advantage in this lucrative sector. […]
