New York Digital Signage Week Schedule: October 24-28, 2016 (NY Digital Signage Week)
The week includes events for retail, employee communications, digital out of home and digital signage. […]
Wed, Aug 31, 2016 at 7:41 PM
The week includes events for retail, employee communications, digital out of home and digital signage. […]
Location’s role in marketing planning has been augmented by advances in technology, infrastructure increases and new data sources. Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business. […]
One of the major elements to good design is color theory. Color is the first thing people notice, and it leaves an instant impression of your brand, product or message. A study titled “Impact of color on marketing” found that 90% of judgments made about products can be based on color alone, and though you might not be using your signage to market a product, you are selling a message. […]
The growth in Out of Home (OOH) Advertising continues according to Kinetic Ireland, the OOH media agency, with the market showing an 8% increase for the first half 2016 compared to the same period last year. Overall expenditure for Out of Home was approximately €54 million across large format billboards, 6 sheets, digital OOH formats, transport and targeted media. […]
Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. […]
National Real Estate Development has appointed Branded Cities Network an exclusive representative to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will be displayed on two retail podiums facing Market Street. […]
Were there any question Chris Riegel is serious about the growth he expects at STRATACACHE in the next two or three years, consider this: the software and services company now owns a 380,000 square foot distribution facility on 50 acres in suburban Dayton. And the address will be One Stratacache Way. The company will be moving about 50 people over from other warehouse sites around Dayton. […]
“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. […]
When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]
Mounting. When mounting displays outdoors, outdoor-rated mounts offer special coatings to protect from weather elements and rust. Make sure your mount is rated for outdoor use and use special high-wind rated mounts if you are in a high-wind-prone location. […]
Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]
In New York City, LinkNYC is bringing free public Wi-Fi to millions of New Yorkers and visitors. Chief Strategy Officer at Intersection, Dave Etherington, and Head of Innovation at Kinetic Worldwide, Marley Kaplan, discuss how LinkNYC posts are bridging the physical and digital worlds for advertisers. […]
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]
Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. As of August 2016, Astral Out of Home (AOOH) will exercise all advertising rights in Toronto airport. […]
The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]