Exclusive interview for Digital Signage Pulse. By Nurlan Urazbaev. I spoke with Rodolfo Saccoman, CEO of AdMobilize, the company that recently launched a platform designed to raise the accountability of out-of-home campaigns to the level of online ‘pay-per-click’ advertising. […]
The UK is the most innovative market in terms of creativity, technology, research and application of digital out-of-home advertising. That’s why we at Pikasso were very enthusiastic to host a conference with Mike Baker, a recognized expert in the Out-Of-Home field, with more than 25 years of experience in the sector. Mr. […]
Exclusive interview for Digital Signage Pulse. Ahead of the OAAA-TAB National Convention + Expo in San Diego, which will take place on May 11-13, I spoke with one of the featured speakers, Mark Boidman, about the state of the DOOH industry. Mark Boidman is a Managing Director at independent investment banking firm Peter J. […]
The first time I heard of Vengo was a few weeks ago, following an announcement from the DPAA (Digital Place-Based Advertising Association), and I was surprised to learn about a new type of an interactive kiosk. Vengo’s wall-mounted vending machines occupy only two square feet of surface and they are just six inches deep. […]
Miami Beach, Florida: AdMobilize®, an Internet of Things technology company that quantifies the physical world, has launched “AdBeacon®”, the world’s first “Plug and Measure” analytics platform for OOH & DOOH. […]
The challenge of measuring campaign effectiveness has been one of the main hurdles preventing digital out-of-home networks from gaining the share of the advertising spend they deserve. Edison Research is one of the leading companies working to overcome that challenge. At the core of its OOH advertising research is expertise in in-person consumer polling. […]
NEW YORK -- Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. […]
Digital billboards are quickly changing the way outdoor advertising is done because of their potential for new creative formats and the ease of ad placement to multiple sites. Today digital billboards are the main driver of growth in outdoor advertising. Digital billboards were invented a few decades ago but hadn't really become cost effective enough until the last decade. […]
As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]
Amsterdam, December 17th 2014. – MyAdbooker has launched a platform for Real Time Buying on digital out of home advertising (DOOH). With the added possibility of Real Time Bidding, MyAdbooker enables advertisers to adapt out of home advertising to real time events and situations. […]
Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]
The DPAA's annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year's Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. […]
The reasons why air travelers are a most desirable target group for advertisers are obvious. They represent the best of both worlds for marketers: millions of affluent consumers who spend one to several hours within a limited space in an airport. Clear Channel Outdoor started managing advertising properties in airports 40 years ago. […]
Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com [caption id="attachment_231" align="alignnone" width="200"] Barry Frey at his Madison Ave. office[/caption] DSPulse: Why was the Digital Place-Based Advertising Association created? […]
95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues. NEW YORK, Oct. 15, 2014 – A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. […]
