Yellow Spirit, the holding group behind Lebanese outdoor company Pikasso and Lawhat Tunisie, has acquired 66.36 per cent of Maghreb International Publicité (MIP), the number one company in outdoor advertising in Tunisia and number three in Mali. […]
National Real Estate Development has appointed Branded Cities Network an exclusive representative to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will be displayed on two retail podiums facing Market Street. […]
Were there any question Chris Riegel is serious about the growth he expects at STRATACACHE in the next two or three years, consider this: the software and services company now owns a 380,000 square foot distribution facility on 50 acres in suburban Dayton. And the address will be One Stratacache Way. The company will be moving about 50 people over from other warehouse sites around Dayton. […]
“The deployment of microsignage, including mobile devices and tablets, is well underway in place-based venues such as retail and point of care. […]
When tragedy occurs, unity follows. If ever I’ve seen an example of this in the OOH industry, it is now. Following multiple days of heavy rains and storms two weeks ago, areas of Southern Louisiana began to flood. […]
Mounting. When mounting displays outdoors, outdoor-rated mounts offer special coatings to protect from weather elements and rust. Make sure your mount is rated for outdoor use and use special high-wind rated mounts if you are in a high-wind-prone location. […]
Opponents of billboards and other signs along Texas roadways reacted on Monday with dismay to an appeals court decision striking down significant portions of the Texas Highway Beautification Act, saying the ruling could lead to a litany of signs along federally funded highways. […]
In New York City, LinkNYC is bringing free public Wi-Fi to millions of New Yorkers and visitors. Chief Strategy Officer at Intersection, Dave Etherington, and Head of Innovation at Kinetic Worldwide, Marley Kaplan, discuss how LinkNYC posts are bridging the physical and digital worlds for advertisers. […]
This is undoubtedly the last article you, DOOH (Digital Out-of-Home advertising) enthusiasts, wish to read right now. Yet another person weighs in on the programmatic DOOH Ferris wheel of highs (“eureka!”) and lows (“back to the drawing board”). […]
Astral out of Home has been leading the way in the last year in Canada’s digital and analogue airport advertising market. The company is now market leader in this segment with three of Canada’s largest airports in an ever-increasing portfolio of clients. As of August 2016, Astral Out of Home (AOOH) will exercise all advertising rights in Toronto airport. […]
The first of hundreds of 70-inch screens for DooH retail advertising were rolled out recently by British supermarket chain Asda as part of a huge digitalisation project. The winner of the tender is an experienced advertising specialist. […]
The alcohol and outdoor industries are challenging the latest ruling out of South Australia to ban all advertising of beer, wine and spirits on the sides of buses, trains or trams. Speaking with AdNews, Outdoor Media Association CEO Charmaine Moldrich says if this ban fully goes ahead, it is a concern to the whole advertising industry. […]
To help you get started with your content strategy for the holiday, we’ve compiled the 10 editable templates into a folder that you can download below. Also, check out SignageCreator, our content creation suite, for more holiday-themed digital signage templates. […]
QMS Media chief executive Barclay Nettlefold has shrugged off investor concerns about a potential slowdown in the booming outdoor advertising market, as the company reported strong revenue and earnings growth. Larger ASX-listed rival APN Outdoor sent a scare through the sharemarket when it downgraded its profit guidance last week, leading to a share price plunge of more than 35 per cent. […]
If your business is putting consumer tablets out in public areas, it’s really important you take the necessary steps to ensure the device is locked to only offer up the experience that you intended. If you don’t, you get bemused people who know their way around software and devices, who see if they are indeed locked down. And if they’re not, they leave behind their mischief. […]
