Billboard advertising remains an incredibly effective way of reaching an audience and getting a nice return on your investment. That is, if you don’t screw it up. Here are 5 things you’re doing wrong with your billboard ads: You’re Writing the Great American Novel Your billboard should not read like a novel. […]
"... they’d filed all these suits but nobody ever knew what they were claiming. And everybody was all settling. […]
Geopath, the not-for-profit formerly known as the Traffic Audit Bureau for Media Measurement, whose mission is to provide audience location measurement to the out-of-home (OOH) industry, has chosen Streetlytics to power its new OOH audience measurement solution, MORE, slated to launch later this year. […]
The Time for Programmatic is Now. 2. Competition is Fierce. 3. Revenue is King. […]
The expanded network will be deployed over the next two years and will generate additional advertising revenue for the CTA. The 130 new digital displays, funded by Intersection, will add to the existing 283 digital displays for a total of more than 400 displays within the CTA network. […]
The new Education Center at the Wellness Center of Thibodaux Regional, in Thibodaux, Louisiana, greets visitors with a 17-minute video that showcases the native beauty of Louisiana across three 4K video walls. The multi-screen video experience developed by VisionQuest Design & Production of Atlanta features nature scenes, landmarks, plantations, and the Bayou, among other local places. […]
I’ve known Jerome Moeri, the CEO of Navori, for more than a decade, but we’ve never had much of a chance to have a good long chat. That changed at ISE a few weeks ago, when we slotted half an hour to talk about how the Swiss software company got started and where it is going. Jerome’s a soft-spoken guy, but if you lean in to listen, the story is quite interesting. […]
A portfolio of the three public US outdoor companies (Clear Channel Outdoor, Lamar Advertising and Outfront Media) increased by 16% per annum during the first quarter of 2017 (3 months ended March 31, 2017) well above the 6% increase for the S&P 500 during the same period. Clear Channel Outdoor stock increased 20% during the first quarter of 2017. […]
Unfortunately, digital signage is often seen as a stand-alone or silo application. To gain the benefit of the retail fundamentals of traffic and conversion, the retailers must plan, install and leverage the digital signage medium. It is too often considered as just a property improvement or a supplier merchandising program, and not integral to improving the shopping experience. […]
Dunkin’ Donuts is boosting the customer experience in its drive-thru lanes with three-screen outdoor menu displays that can tailor ordering options by varying conditions, and likely one day, vehicle by vehicle. […]
Supporters of the consolidation say it will stimulate healthy competition between outdoor and larger media channels in the market. Those against it argue it would completely monopolise the out of home industry. Other OOH companies in particular have reservations about the way the merger will distort the industry and have a negative impact on digital inventory. […]
Ooh!Media has dismissed claims that its merger with APN Outdoor will saturate the regional market. The comments follow an AdNews article which highlighted a divide of opinion surrounding the deal. CEO of billboard and signage company Goa, Chris Tyquin, previously argued the merger would give the combined company “65-75% of the inventory in Queensland”. […]
A federal judge struck down a law regulating outdoor advertising in Tennessee, citing it as an unconstitutional restriction of free speech. The Commercial Appeal reports (http://memne.ws/2nFWLP0 ) that U.S. District Judge Jon P. […]
Why do I need general liability insurance? A general liability policy will protect your out of home company from damage your employees or signs cause to other people or to your landlord’s property. Many property owners insist on evidence that you have a $1-2 million general liability insurance policy as a condition of their billboard lease. […]
Guest Post: John Wang, IAdea As touch-enabled large displays become more affordable, we find a quick rise of interactive digital signage everywhere. John Wang With the touch of a finger, wayfinding screens take you to your destination with the shortest route. […]
