Editors’ Picks

Selling Digital Signage Content Is Secret to Integrators’ Profitability (Commercial Integrator)

Installing digital signage solutions is not enough. In fact, you shouldn’t call it a “solution” unless you’re also selling digital signage content. Distributor Almo Professional A/V has put its money where its mouth is when it comes to talking about how important it is for its dealers to offer customers content solutions in conjunction with digital signage hardware. […]

commercialintegrator.com
Thu, Mar 30, 2017 at 10:57 PM

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5 Ways to Prove ROI of your Digital Signage Campaigns (Commercial Integrator)

Calculating the return on investment (ROI) of digital signage can be complicated, as it might not be directly tied to purchases. However, there are several things you can do to measure just how effective your digital signage campaign is, and whether it’s worth investing in it. […]

commercialintegrator.com
Thu, Mar 30, 2017 at 10:54 PM

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Samsung Insights: Digital Signage Evolves With Stretched Aspect Ratios, Mirror Displays and Beyon

The shape of digital signage solutions has long been defined by the rectangles we know from our own TVs. However, there are lots of new options to fit the shape and functional needs of today’s changing enterprise. For some businesses, eye-grabbing HD displays on store aisle endcaps may seem like a great idea, for example, except that’s oceanfront property for product in the retail business. […]

insights.samsung.com
Thu, Mar 30, 2017 at 10:49 PM

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How Dunkin’ Donuts delivers digital signage customer experience (DSToday)

For Dunkin' Donuts, it only has a short window in the day to reach its customers, as most come flooding in the morning to get their coffee or donut fix. However, when customers do decide to come in later in the day, their needs can radically change. One time they may like hot coffee, the next they might be interested in a cold drink. […]

digitalsignagetoday.com
Thu, Mar 30, 2017 at 10:48 PM

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CIVIQ Smartscapes Named Exclusive Provider Of London Smart Communications Devices

The UK gets ready for an exciting new array of smart services as CIVIQ helps the region become more efficient, secure and sustainable. […]

prnewswire.com
Thu, Mar 30, 2017 at 10:42 PM

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HuffPost: Takeaways from Advertising Week Europe 2017

Earlier this year, Clear Channel introduced programmatic to outdoor advertising. For a medium like OOH, programmatic advertising becomes not only right audience, right message, right media – but also right location and right level of impact. To quote Justin Cochrane again, “in out of home, the content is the message, there is only real world context. […]

huffingtonpost.com
Thu, Mar 30, 2017 at 10:35 PM

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Digital Signage Expo Announces 2017 APEX Award Winners (DSConnection)

Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]

digitalsignageconnection.com
Thu, Mar 30, 2017 at 4:02 PM

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Digital Signage Federation establishes Global Digital Out-of-Home Council (DSConnection)

Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 5:30 PM

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Adshel to automate OOH ad workflow in Australia through new tech partnership (BandT)

From April 2017, agency and in-house trading desks will have access to Adshel’s digital panel inventory in Australia, with transactions facilitated through the Guaranteed Orders interface. […]

bandt.com.au
Wed, Mar 29, 2017 at 5:25 PM

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Paris tells JCDecaux not to distribute ‘sexist and discriminatory’ outdoor ads (Business Insider)

T […]

businessinsider.com
Wed, Mar 29, 2017 at 5:19 PM

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Sixteen:Nine Podcasts: Burr Smith, BroadSign

Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. […]

sixteen-nine.net
Wed, Mar 29, 2017 at 5:17 PM

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DSE 2017 Highlights From Tuesday, March 28 (DSConnection)

The Digital Signage Expo continues bringing audiovisual buyers and sellers together with its 14th year, and just in case you were still traveling or stuck in the exhibit hall setting up all day, you can now relive the first day of Digital Signage Expo 2017 by clicking the video link below. […]

digitalsignageconnection.com
Wed, Mar 29, 2017 at 5:17 PM

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Sharp Announces New Signage Platform at Digital Signage Expo 2017 (PRNewswire)

SHARP Open Architecture Platform provides an easy way for customers to download, store and play content directly from next-generation Sharp displays that incorporate this technology. It combines new Sharp hardware and software with technology from its alliances with independent signage software providers. […]

prnewswire.com
Wed, Mar 29, 2017 at 5:16 PM

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MediaPost: MRC Finalizes Location-Based Ad Measurement Guidelines

With ad measurement and performance under more scrutiny than ever, The Media Rating Council (MRC) on Wednesday issued the final version of its Location-Based Advertising Measurement Guidelines, which were developed in conjunction with the Mobile Marketing Association and the Interactive Advertising Bureau (IAB). […]

mediapost.com
Wed, Mar 29, 2017 at 5:12 PM

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Largest US digital OOH gas pump network debuts at 100 premium Los Angeles & Orange County locations (PRNewswire)

As the nation's #1 drive market, Los Angeles-area consumers visit gas pumps more than most other drivers, providing the ideal audience for promoting products and services. AllOver Media® (AOM), the largest alternative out-of-home advertising platform in the United States, today unveiled the company's new digital gas pump network available in Los Angeles and Orange counties. […]

prnewswire.com
Wed, Mar 29, 2017 at 5:10 PM

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