How retail digital signage attracts and holds shoppers, converts browsers to buyers (DSConnection)
Unfortunately, digital signage is often seen as a stand-alone or silo application. To gain the benefit of the retail fundamentals of traffic and conversion, the retailers must plan, install and leverage the digital signage medium. It is too often considered as just a property improvement or a supplier merchandising program, and not integral to improving the shopping experience. […]
Tue, Apr 4, 2017 at 6:40 PM