Editors’ Picks

The year of the monkey – a turbulent year for OOH advertising (Media Online)

I have been in this industry for 14 years and in my opinion, the year was a very turbulent one for the OOH sector. A trending change has been the fact that the duration of advertising is far shorter than it was in the well-loved past. We have found that most OOH campaign bookings are for anything from a one-month booking to an “ever-grateful-for” six-month booking, and that is pushing it! […]

themediaonline.co.za
Sun, Mar 19, 2017 at 5:34 PM

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MediaPost: 38 Million Connected Digital Signs In Use, Heading To 87 Million

While digital signage has been around for a few decades, it’s taken quite some time for the maturing of the market of Internet-connected screens where content can be managed remotely. By the end of the last year, there were 38 million connected digital screens in use worldwide, according to a new report by Berg Insight, an IoT market research firm based in Sweden. […]

mediapost.com
Sun, Mar 19, 2017 at 5:32 PM

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16:9: Market Analysts Peg Digital Signage Display Annual Growth At 16.7%, Through 2021

The Swedish research firm Berg Insight has put out a summary of a new report looking at the size of the connected digital signage display market globally, predicting it will grow at a compounded annual rate of 16.7% through 2021. […]

sixteen-nine.net
Sun, Mar 19, 2017 at 5:31 PM

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Posterscope deploys AI to help brands optimise their OOH ads hourly (Campaign Live)

"Dynamic Scheduling", powered by Liveposter, uses a "genetic algorithm" which makes it possible for the programmatic platform to efficiently compare millions of locations, and their hourly audiences, to identify how to best schedule content. […]

campaignlive.co.uk
Sun, Mar 19, 2017 at 5:28 PM

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How to boost concession sales via dynamic pricing on digital signage (Free white paper from Mvix)

Movie theaters, stadiums, and most entertainment venues make most of their profits from concessions. To give you an idea, more than 82,500 people attended the 2014 Super Bowl at MetLife Stadium, generating $94.60 per attendee in food and beverage revenues. To boost these revenues even further, concession stands are investing in digital signage. […]

mvixdigitalsignage.com
Sun, Mar 19, 2017 at 5:28 PM

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16:9: How data visualization can be used in digital signage

  Data visualization is such an obviously great application for digital signage that it’s struck me as weird that no company has really picked the opportunity up and run with it. […]

sixteen-nine.net
Sun, Mar 19, 2017 at 11:17 AM

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Simmons study says beer drinkers notice OOH ads more than the rest of the population (Billboard Insider)

People who had a beer in a bar or restaurant in the last 30 days are 15% more likely than the total population to say that they’ve noticed an OOH ad in the last month. They are 23% more likely to say that they’ve noticed a billboard and 29% more likely to say they’ve noticed an ad on a subway or platform. […]

billboardinsider.com
Sun, Mar 19, 2017 at 2:15 AM

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Six brands have been hand-picked to dominate the new Piccadilly Lights DOOH screen (Little Black Book)

Six hand picked brands from six exclusive commercial categories will dominate the location and use the very latest digital out of home technology to enhance their brand stories and create deep consumer engagement. There will not be another location on the planet that will have the technical specification of The New Piccadilly Lights. The pure media impact delivery is phenomenal. […]

lbbonline.com
Sat, Mar 18, 2017 at 9:04 PM

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Vendor Profile: DOOH ad sales platform Adsemble (Billboard Insider)

Insider counts at least 13 companies which are trying to develop websites to facilitate buying and selling out of home advertising: AdBidx (Australia), ADstruc, AdSemble, Adquick, Bitposter (UK) DoMedia, Fliphound, Kinetic, MyAdbooker (Netherlands), rVue, Site Tour (Australia), Vistar and Xaxis Places. […]

billboardinsider.com
Sat, Mar 18, 2017 at 2:44 AM

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MRC unveils measurement standards for digital out-of-home advertising (Marketing Dive)

Dive Insight: Digital out-of-home is turning once static and staid advertising channels like billboards and in-store promotions into marketing opportunities with connected mobile tactics like location-based targeting and in-store beacons. However, as the space has grown, marketers have had few tools to properly measure their efforts — an issue the MRC and DPAA now seek to remedy. […]

marketingdive.com
Fri, Mar 17, 2017 at 5:47 PM

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Avoiding the “uncanny valley” in digital signage (DSToday)

The uncanny valley is a well known problem in robotics. It is the moment when something not human closely resembles a real person, but just isn’t quite there yet, which makes its unhuman elements stick out. Displays can also run into this problem as companies integrate holographic technology or personal human “greeters. […]

digitalsignagetoday.com
Fri, Mar 17, 2017 at 5:42 PM

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Why all outdoor advertising companies have a shared interest in the legal and legislative issues (Billboard Insider)

The circumstances are very different when it comes to the legal issues. OAAA members share the same fundamental interests where judicial decisions and legislation are involved. […]

billboardinsider.com
Fri, Mar 17, 2017 at 5:33 PM

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16:9: Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match

If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. […]

sixteen-nine.net
Fri, Mar 17, 2017 at 9:37 AM

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How to measure your digital signage ROI (Big Picture)

The good news is digital signage ROI is not as elusive as it once was; there are many ways to interpret and measure it. The literal interpretation of ROI is dollars returned versus those invested, either by actual revenue increases or by reduced costs. Other ways to quantify ROI are through brand awareness and impact on the customer experience. […]

bigpicture.net
Fri, Mar 17, 2017 at 7:43 AM

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Media Rating Council Publishes Standards for Measurement of Digital Place Based Audiences (DPAA)

Standards Establish Framework for Ensuring Quality of Syndicated Audience Measurement. The standards represent phase one of a planned two-phased initiative. Phase two is intended to encompass the broader aspects of digital and analog out-of-home media. […]

dp-aa.org
Thu, Mar 16, 2017 at 7:14 PM

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