Out-of-Home the 3rd largest contributor to global ad spend growth: Global Ad Spend Forecast Q1 2017 (JCDecaux)
With continued digital developments, Out-of-Home remains the 3rd largest contributor to global ad spend growth. Internet and its sub-medium, mobile internet advertising remain at the top of the agenda. Internet is forecast to overtake TV this year with a share of global ad spend of 36.9%. […]
Wed, Apr 12, 2017 at 6:15 PM