BroadSign provides cloud-based software which powers over 120,000 digital displays in more than 40 countries for high profile venues such as airports, shopping malls, health clinics and cinemas. The company is headquartered in Montreal and has sales offices in New York, Europe and China. […]
Heathrow Airport has unveiled a new premium ad space giving brands an opportunity to reach business leaders and some of the world’s richest leisure travellers. The ‘T5 Immersion’ is located on the new British Airways first class security route, and consists of 15 high-definition digital totems lining the exclusive passenger route from security to the first-class lounge. […]
[…]
This is a new two-sided 30-foot by 10-foot direct view LED display at the arrivals hall at New York City’s John F. Kennedy International Airport Terminal 4, which is mostly known as a Delta terminal. It’s a curved NanoLumens Nixel LED that displays ads, interspersed with flight information, time, news and weather. […]
How much will it cost me? Which outdoor format is best for me? How long will my campaign last? […]
The Digital-out-of-Home advertising sector is growing faster than most advertising media, however there has been surprisingly little innovation if you think how far computing has progressed. Stephen Allen has provided his thoughts about the world-changing technologies small business owners should be aware of. […]
Recently, I was in bumper to bumper traffic on a major interstate in Atlanta, Georgia and saw these two digital billboards. They’re placed much higher than your average highway billboard and if you are driving at regular interstate speeds, chances are these advertisements may be missed. […]
National newsbrands were down 10% to £1.1 billion, overtaken by out of home advertising, which grew 4.5% to 1.1 billion (£5 million more than newsbrands). Magazine advertising contracted by 6.8% to £877 million, radio increased 5.4% to £646 million and cinema advertising increased by 8% to £257 million. […]
Some of the largest public and privately held companies in the United States are top overall advertisers, and many are top spenders in OOH. […]
What Makes a Design Amateur? Being unclear. If you try to get too many messages across in your signage, your audience will be confused. […]
So you sign on to handle field service for a network of digital out of home ad screens, and then you find out where the screens are located … As spotted by reader/friend in Toronto office tower. It’s not a new concept, by the way. Goes back as fas as 2001. […]
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]
It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G has recently brought front and centre into the debate on digital. […]
The move follows APN's acquisition of Adshel late last year, as well as Mike Tyquin replacing Rob Atkinson as CEO of Adshel. The newly created venture will be led by new hire Melanie Lindquist, who has held marketing roles at Channel Nine and Southern Cross Austereo. She also sits on a board of the Australian Marketing Institute. […]
For decades, QSR operators planned and managed promotional campaigns days and weeks in advance because of the lead times needed to design, print, ship and post new menus and posters. But with outdoor digital signage, changes take a matter of minutes, as messages are fine-tuned and promotions are catered to the varying attributes of the people rolling into drive-thru lanes — the 7 a.m. […]
