A DPAA-sponsored feature. Atlanta-based media mea is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/LED digital signage displays. The company joined the Digital Place Based Advertising Association in early 2015. […]
The surge of geolocation data harnessed from sources such as carrier data, mobile ad networks, GPS, mapping apps, sensors, beacons, and beyond, empowers the out-of-home industry to meet and, in some cases, exceed the measurement of other advertising channels. OOH is in a position to not only be authorities in their medium alone, but to be leading experts in audience location intelligence. […]
Emerging international markets. The newly-announced Digital Signage Federation Global Digital Out-of-Home Council will launch its European Council in May, but Asia and Europe are not the only markets leveraging the growing digital signage industry. […]
For initial deployment, 400 screens were installed in waiting rooms in 100 doctor’s offices. By 2020, IDS Santé plans to expand its network to 1,500 screens across 500 locations. Using BroadSign’s automated CMS, news feeds, medical center information, health tips, quizzes and ad content is displayed on 43 inch LED screens to 800,000 patients each month. […]
Guest Post: Arjen Klijs, SEENSPIRE Many digital marketers have experienced a sinking feeling when they notice the likes and shares on their social media postings have ground to a screeching halt. Arjen Klijs Was it something they did? Something they posted? […]
The ability of digital signage to be immediate, relevant and specific makes it one of the positive/fast ROI communication tools that a hospital can employ. […]
Boasting the latest 4k ultra high-definition screens, oOh!’s Mobile Excite network features multi-touch screens, Kinect 2.0 gesture control, voice recognition, webcam, audio and 4G connection. […]
Exterion Media is the largest privately held out-of-home advertising company in the UK and the market leader in outdoor advertising on transport networks throughout Scotland. We are responsible for media opportunities across all four metro systems in the UK: Newcastle, Liverpool, London and Glasgow. […]
The proliferation of campaigns like Age UK’s reflect how much cheaper and easier it is to tailor messages to audiences. DOOH screens are cropping up everywhere. Social data is better and better as algorithms are fine-tuned. […]
Superlumin, a Stratacache company, has launched its content management software called Superlumin Nitrocast 4.0. The software is designed to deliver secure site caching and improved customer experiences, according to a press release. The software is designed to conserve bandwidth by using secure site caching of sites such as Youtube. […]
With ad spaces to fill, travelers to direct and important information to transmit, airport screens are always a buzz. However, managing all these moving parts while maximising each screen’s usage can be quite a daunting task. This is where an integrated digital signage network comes into play. […]
The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]
This is the second move in recent weeks by U.S.-based LED board-makers against their (typically) lower cost Asian competitors. Atlanta-based NanoLumens recently issued a press statement about the software security risks of buying Chinese-made LED boards. […]
Candice Simons is the founder of Brooklyn Outdoor, an advertising agency that specializes in out-of-home media like billboards, hand-painted mural signage, transit walls, and experiential marketing. Started in Detroit, Simons has grown the company to serve clients across the country with offices in Chicago, New York, and Los Angeles. […]
“Digital displays capture 400 percent more views than static displays. Not only do they capture more views, but their recall rate is 83 percent — significantly higher than any traditional media.” Displays have a vast number of practicalities today, including use for entertainment and menu display, as well as for wayfinding, advertising, and much more. […]
