DOmedia Now Includes Digital Caddies' Inventory on Their Direct Media Buying Platform SCOTTSDALE, AZ--(Marketwired - Jun 24, 2014) - Digital Caddies, Inc. […]
JCDecaux SA (Paris:DEC) (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its first ever use of 200 4G small cells in its bus shelters in Amsterdam, in a trial collaboration with Vodafone Netherlands. […]
WASHINGTON (CN) - Without reaching the question of whether digital billboards are unsightly or unsafe, a federal judge found no reason to block agency guidance supporting them. Scenic America sued the U.S. […]
Ad spending in U.S. measured media in the first quarter of the year rose 5.7% from the quarter a year earlier, according to a new report by Kantar Media. Marketers spent almost $34.9 billion, Kantar Media said. […]
Guest Post: Steve Schildwachter, rVue This past year I moved from Ad Land to Digital Signage Land. My first impression was that consumer engagement is the future of digital signage. […]
Nescafé’s iPad driven Mediawall in Nestlé’s HQ from defocus films on Vimeo. Defocus Films sent along a video link and a package of photos showing the media wall it pulled together for the food and beverage giant Nestlé at its global headquarters in Vevey, Switzerland. […]
FC Barcelona's FCBotiga retail store has seen a 22 percent rise in customised shirt sales following the installation an e-commerce apparel service from TMT Factory. The 'digital locker' interactive kiosks are powered by AOpen's Digital Engine DE6100 media players, which run on AMD Eyefinity, allowing one player to drive up to three screens simultaneously. […]
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Facebook suggests friends you may know, Netflix picks movies you might enjoy and, one day, digital menus at Tim Hortons drive-thru could be personalized, showing you your favourites and suggesting alternatives it thinks you might like to try. […]
"Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday is releasing a report that examines the subject. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. […]
At the tail end of last year British Airways launched a London-based ad campaign that had a child on a giant digital billboard interacting with events in the real world, in this case planes flying overhead on their way into and out of Heathrow airport. […]
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer’s latitudinal and longitudinal coordinates (abbreviated as lat/long) to deliver a targeted ad, We’ve been doing this since Columbus sailed the ocean blue in 1492. […]
No comment, publishing as is (Ed.) At HITEC 2014 in booth #1643, 22MILES unveils their newest Swift Publisher, version 4 with a larger selection of cool new widgets and applications that are all natively built-in. The version release promises the ability to eliminate the need for vendor content support or added initial and/or ongoing subscription costs. […]
Arrow Electronics is running a Digital Signage Forum for original equipment manufacturers (OEMs) and system integrators which is taking place on Wednesday, July 2nd in London. Arrow said the event will include Intel, Kontron, Microsoft, 3M and Dell. […]
Due to the more than 60 unique minutes of highly engaging video wall content, the Pear Street Bistro has seen customer food and drink spend rise. […]
