Ignore the naysayers--we're living in a world where smart phones are about to outnumber PCs. If you're a company that uses advertising in any meaningful way, you'd better buy your mobile cruise tickets before the boat leaves without you... […]
Earlier this year, at an Advertising Association conference based in the UK, Helen Goodman, the UK’s shadow minister for culture blamed “excessive marketing” as a factor in 2011 London riots, when looters went in search of expensive trainer brands. […]
(If you have 5 min. to read this, you will not regret, Ed.) Having been in the communications industry for 23 years I’ve seen a good few smoke and mirror artists peddling theories they claim will revolutionise marketing. Being naturally sceptical of earth shattering revolutionary claims, I’m suspicious of their zealous magniloquence. […]
The age-old vending machine is getting more than a facelift and joining the world of mobile commerce. In a keynote presentation at the recent Digital Signage Expo in Las Vegas, Jose Avalos, Intel’s visual retail worldwide director of intelligent systems, painted a picture of vending machine innovation. […]
Digital out-of-home is also becoming an increasingly significant category, fuelled by population density in the eastern cities, good consumer tolerance, low restrictions and investment capabilities. […]
Nokia has run a unique UK-wide interactive game of #iSpy powered by Twitter, after the social media giant entered the creative idea into last year's Art of Outdoor competition. […]
Mobile Features and Real-Time Data Visualization Help Supply Chain Operations Uncover Opportunities for Increasing ROI RMG Networks (NASDAQ: RMGN) has released Visual Supply Chain, its new digital signage solution for supply chain operations. […]
Adlux, the private aviation outdoor media owner led by Tom Goddard, has partnered with Clear Channel to offer global ad network to brands wanting to reach high-net-worth individuals. […]
Until recently, in order for marketers and advertisers to “interact” with consumers in public environments such as retail stores, supermarkets, and museums, digital signage networks relied on kiosks, touch-enabled commercial displays, and projectors featuring gesture-based controls, among others. […]
Describing the sector as a true UK success story Sorrell warned that industry leaders were ‘alarmed and bemused’ in the wake of comments made by shadow minister for culture Helen Goodman in which she betrayed ‘hostility and suspicion’. […]
China's total ad spend is estimated to be worth $57 billion in 2015, after the largest ad market worldwide, the United States. […]
What was your favourite mobile campaign or event in mobile of 2013? I just can’t answer this question without mentioning one of our own campaigns that I am extremely proud of: Xperia Access – your exclusive window into the world of Sony. […]
Launch ads for the campaign by Ooh! Media Australia will run across billboards and digital networks including shopping centres, airports, universities, cafes, bars and social sports centres. The Australian launch coincides with IAA’s 75th Leadership Forum being held in Sydney tomorrow. […]
Digital out-of-home is also becoming an increasingly significant advertising category. […]
Ideum has built a 46in Android tablet that doubles as a coffee table and that can respond to 60 touches simultaneously. Unveiled by Ideum and 3M at the Digital Signage Expo in Las Vegas, the supersized slate boasts a full HD display and has a 64-bit Intel processor running the whole show so it's as fast and responsive as it is big. […]
