Outdoor media has risen to the challenge, according to media agency Starcom MediaVest: "Digital OOH has been growing in the past six years. However, the technology now appears to be in the next phase of development, where brands can offer truly integrated campaigns with robust data analysis. […]
More and more outdoor advertising companies are incorporating data about mobile usage into their media planning resources. That allows advertising clients to create campaigns that combine outdoor and mobile elements to reach consumers on the go, and measure the effects of outdoor advertising through mobile channels. […]
Each year, the United Way holds an event to raise funds for the community. The funds raised help individuals and families with things like heating bills, groceries and other necessities. The money also aids in supporting 23 private agencies that work with the community. […]
Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns. Mexico The idea of exercising outdoors for city dwellers generally involves running, jogging or having a brisk walk. […]
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Consumers are increasingly turning to smartphones and tablets instead of desktops and laptops, but brands and agencies are struggling to figure out how best to follow them. U.S. adults will spend 19.4 percent of their overall media time on mobile this year, according to eMarketer estimates. […]
The social network has 1 million advertisers on its platform, a number first announced in June, and double the number of advertisers from a year before, said Dan Levy, Facebook's director of small businesses. One million advertisers is an impressive figure. […]
Programmatic advertising is growing so fast, ad spend analysts just turned in their second upward revision in only three months. The revision, which comes via an analysis of multiple studies performed by eMarketer, estimates advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. […]
We're in the midst of a great migration to portable devices and the opportunity for marketers is immense. It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda. […]
One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though definitely a global act with a world tour planned for 2014, One D is also targeting the States with a variety of efforts. Of particular interest is their use of digital billboards as a localized screen for social media. […]
“It” boy band One Direction on Monday had a coming-out party for its new album "Midnight Memories," and they should have a good audience. They got some pre-party traction (as if they need it) through a program with Clear Channel Outdoor's U.S. […]
CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January. […]
What does one call it when the result of #broadsigning turns into a spectacular out-of-home campaign? #doohingitright, of course. We always keep our eyes [...] The post #doohingitright appeared first on BroadSign. […]
Smartphones are expected to completely revolutionize the existing in-store technology market, including digital signage and kiosks. […]
The holiday season is when retailers see the most customers in theirs stores, follow these steps to help turn the increase in traffic into more profit. […]
