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Wednesday, November 27, 2013 Wed, Nov 27, 2013

Tuesday, November 26, 2013 Tue, Nov 26, 2013

One Direction Adds Digital Billboards And Kik’s Messaging App To The Music Marketing Mix

One Direction just released a new album with a variety of interesting marketing efforts which are part of what is no doubt a massive deployment of skills and money. Though definitely a global act with a world tour planned for 2014, One D is also targeting the States with a variety of efforts. Of particular interest is their use of digital billboards as a localized screen for social media. […]

hypebot.com
Tue, Nov 26, 2013 at 4:07 PM

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