The company said it had net income of $41.7 million, or 42 cents per share. The outdoor and transit advertising company, based in Baton Rouge, Louisiana, posted revenue of $346.4 million in the period, topping Street forecasts. Three analysts surveyed by Zacks expected $344.9 million. […]
Displayce offers advertisers a programmatic platform for creating and running geolocated and contextualized digital out-of-home (DOOH) campaigns. […]
The update on the review process noted that the merged Ooh-APN Outdoor business would be the only out-of-home provider with a presence in all categories of out-of-home advertising. “Other out-of-home providers have significantly smaller market shares and tend to focus on particular categories of out-of-home advertising,” the statement said. […]
“It will combine the two largest providers of out-of-home advertising in Australia, creating a market leader with over 50 per cent of all out-of-home advertising, and an even higher share in some segments, such as roadside billboards,” he said. “The ACCC’s preliminary view is that the merger is likely to substantially lessen competition in the out-of-home advertising market. […]
Cape Town City has released its revised draft by-law on outdoor advertising but the Cape Chamber of Commerce and Industry sees it as being still too complicated and full of unnecessary detail. […]
Outfront Media Inc. 's OUT first-quarter 2017 adjusted funds from operations ("FFO") per share of 28 cents came in line with the Zacks Consensus Estimate. The figure, however, came lower than the year-ago quarter tally of 34 cents. […]
First quarter 2017 adjusted revenue up +1.2% to €757.6m. First quarter 2017 adjusted organic revenue down -1.0%. Adjusted organic revenue growth in Q2 2017 expected to be slightly positive. […]
The City’s new draft by-law on outdoor advertising is an improvement on the first version but it is still too complicated and full of unnecessary detail, said the Cape Chamber of Commerce and Industry. “One example is the regulations for neighbourhood watch sign boards,” said Ms Janine Myburgh, President of the Chamber. […]
Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration. […]
The $1.6 billion merger between oOh!Media and APN Outdoor is in danger of being rejected by the competition regulator, after it raised serious concerns about the deal and its impact on advertising prices and innovation in the sector. The merger, if approved, would create for APN Outdoor and Ooh a national network of billboards, shopping centres, street furniture and digital sites. […]
Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. […]
A DPAA-sponsored feature. Atlanta-based media mea is a digital media marketing development firm specializing in the fabrication of interactive indoor and outdoor LCD/LED digital signage displays. The company joined the Digital Place Based Advertising Association in early 2015. […]
The surge of geolocation data harnessed from sources such as carrier data, mobile ad networks, GPS, mapping apps, sensors, beacons, and beyond, empowers the out-of-home industry to meet and, in some cases, exceed the measurement of other advertising channels. OOH is in a position to not only be authorities in their medium alone, but to be leading experts in audience location intelligence. […]
Emerging international markets. The newly-announced Digital Signage Federation Global Digital Out-of-Home Council will launch its European Council in May, but Asia and Europe are not the only markets leveraging the growing digital signage industry. […]
For initial deployment, 400 screens were installed in waiting rooms in 100 doctor’s offices. By 2020, IDS Santé plans to expand its network to 1,500 screens across 500 locations. Using BroadSign’s automated CMS, news feeds, medical center information, health tips, quizzes and ad content is displayed on 43 inch LED screens to 800,000 patients each month. […]
