Nielsen: OOH most effective in driving online activity (Billboard Insider)
The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. […]
Tue, May 2, 2017 at 6:35 PM