How Audience Location Intelligence Will Boost the Growth of OOH Advertising (Exchange Wire)
The surge of geolocation data harnessed from sources such as carrier data, mobile ad networks, GPS, mapping apps, sensors, beacons, and beyond, empowers the out-of-home industry to meet and, in some cases, exceed the measurement of other advertising channels. OOH is in a position to not only be authorities in their medium alone, but to be leading experts in audience location intelligence. […]
Wed, May 3, 2017 at 5:52 PM