The Drum: Brands need to follow the trend of local relevance by using geo-targeting
The proliferation of campaigns like Age UK’s reflect how much cheaper and easier it is to tailor messages to audiences. DOOH screens are cropping up everywhere. Social data is better and better as algorithms are fine-tuned. […]
thedrum.com
Wed, May 3, 2017 at 7:22 AM
Wed, May 3, 2017 at 7:22 AM