Hyper-local Data: Programmatic Game-Changer, And Not Just For Mobile
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer’s latitudinal and longitudinal coordinates (abbreviated as lat/long) to deliver a targeted ad, We’ve been doing this since Columbus sailed the ocean blue in 1492. […]
Mon, Jun 23, 2014 at 2:20 PM