Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer’s latitudinal and longitudinal coordinates (abbreviated as lat/long) to deliver a targeted ad, We’ve been doing this since Columbus sailed the ocean blue in 1492. […]
No comment, publishing as is (Ed.) At HITEC 2014 in booth #1643, 22MILES unveils their newest Swift Publisher, version 4 with a larger selection of cool new widgets and applications that are all natively built-in. The version release promises the ability to eliminate the need for vendor content support or added initial and/or ongoing subscription costs. […]
Arrow Electronics is running a Digital Signage Forum for original equipment manufacturers (OEMs) and system integrators which is taking place on Wednesday, July 2nd in London. Arrow said the event will include Intel, Kontron, Microsoft, 3M and Dell. […]
Due to the more than 60 unique minutes of highly engaging video wall content, the Pear Street Bistro has seen customer food and drink spend rise. […]
ONCE a relative backwater of the marketing landscape (compared to high-budget TV ads at least) the digital revolution is giving out-of-home (OOH) advertising a new lease of life. Static billboards and posters are being replaced with digital screens and moving images, increasingly able to interact with consumers through smartphones and tablets. […]
Yingli's sponsorship, which sees the company's name displayed on digital billboards pitchside at every match, has cost the company tens of millions of US dollars. […]
Three years ago, Dallas cut a crummy deal with outdoor advertising companies that permitted 100 digital billboard faces on the city’s freeways. It was a bad deal because the city could have gotten much more from the companies than it did. […]
Guest Post: Manuel Edghill, Digbil Much buzz has been generated in the digital signage industry surrounding 4K displays and content. A lot of this hype is generated by 4K display manufacturers. But is 4K truly ready to become mainstream in digital signage? […]
The Real World covers information about consumer behaviour and inspiring ways to use OOH, as well as recent industry news and the latest on the OOH marketplace. […]
Digital Out of Home is coming of age, and is arguably one of the most exciting platforms for advertisers to use to engage with their consumers in today’s media landscape. The palate of tools that DOOH now offers is vast, driven by huge technology advances and a deeper understanding of the unique capabilities of the medium. […]
AXA is using multiple strands of location-based data alongside EE’s data on outdoor smartphone usage to microtarget ads to potential consumers. The insurance firm says the “game-changing” approach to planning out-of-home advertising will reach decision makers for SMEs, a typically difficult group to reach, by identifying ‘hotspots’ of mobile usage near poster sites. […]
Shaun Gregory, newly appointed CEO of Exterion Media, marked his OOH speaking debut in Vienna last week with a clear message to the industry – it’s time to change. […]
Out-of-home (OOH) advertisers and agencies - those responsible for ads on billboards, bus stops and other physical locations - now know what type of person is passing a specific location at any one time, and what they are doing online. They can then target their ads accordingly. […]
Ahead of its publication in July, InfoComm International revealed a few headline statistics from its Global AV Market Definition and Strategy Survey at InfoComm 2014. […]
The U.S. Supreme Court issued a ruling Thursday that MAY make life a little harder for companies that have been suing their way through digital signage and other software industries for the last four or five years, based on patent infringement claims. The country’s high court ruled that companies can’t claim a software patent on an abstract idea simply tied into a computer platform. […]
