Newly launched IBO Vision focuses on accurate traffic counts, predictive OOH audience measurement, and campaign attribution (Billboard Insider)
Matthew Mollman of Mollman Media, Chickasha, OK, a founding executive of IBOUSA, announced IBO VISION, an exploratory program to identify emerging data technologies and their applications to enhance sales and profitability of independent billboard operators. […]
Thu, May 4, 2017 at 7:23 AM