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Shopper Media says there is an increased demand from media buyers for programmatic DOOH campaigns in retail (BandT)

Shopper Media’s head of programmatic Laura Wall said the need for flexibility in advertising is at an all-time high as brands react to localised outbreaks of COVID-19. “One constant throughout the pandemic has been the need to visit local shopping centres for essential groceries, further cementing retail DOOH as a critical channel for media,” Wall said. […]

bandt.com.au
Tue, Sep 1, 2020 at 12:08 AM

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Reagan and Lamar win appeal vs City of Austin in the case of digitization of billboards (Billboard Insider)

Reagan and Lamar will be issued their permits for the digitization of their signs. […]

billboardinsider.com
Mon, Aug 31, 2020 at 7:14 PM

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Sydney Morning Herald: More details about Nova’s Cathy O’Connor replacing oOh! Media CEO Brendon Cook

The Nova Entertainment boss will replace outgoing chief executive Brendon Cook in early 2021. She will be the business' second chief executive in its 31-year history. Cook, who announced he was stepping down in January, will continue to consult for oOh! […]

smh.com.au
Mon, Aug 31, 2020 at 5:52 PM

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Global brands already use Eastidea’s AI technology to enhance in-elevator DOOH ads

Founder of China-based Eastidea Integrated Solutions Dmitry Shklyar recently told Mel Stott about how the company's AI tech enhances the long-existing niche of in-elevator DOOH advertising. […]

Editorial
Mon, Aug 31, 2020 at 5:34 PM

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Digital Signage Display Maker Prysm Goes Under But Two New Companies Will Emerge (ProAV Biz – Europe)

Prysm, the Laser Phosphor Display company, files for U.S. Chapter 11 bankruptcy protection. The large format displays company sought Chapter 11 protection with liabilities of $273.6 million and assets of $4.6 million. […]

proavbiz-europe.com
Mon, Aug 31, 2020 at 5:32 PM

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Samsung Insights: The Title 30 law in Las Vegas now allows on-site DOOH display owners to sell off-site advertising

Previously, displays located on a venue’s property, or “on-site,” could only advertise goods and services available at that location. This meant that casino and hotel owners couldn’t sell slots to third-party advertisers, which limited the inherent value of on-site displays. […]

insights.samsung.com
Mon, Aug 31, 2020 at 5:05 PM

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Shopper Media’s Laura Wall explains how programmatic helps fine-tune DOOH campaigns in retail (Media Week)

At a time when marketers need to do more with less, programmatic technology offers greater flexibility and efficiencies. With the introduction of programmatic DOOH brands can now use a single platform to connect brand and performance outcomes as well as deliver on more strategic objectives using the same data strategies across all channels. […]

mediaweek.com.au
Mon, Aug 31, 2020 at 4:47 PM

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Facebook is sponsoring free outdoor advertising for small businesses across New York, Los Angeles and Chicago on Intersection DOOH network (DSConnection)

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los Angeles and Chicago. […]

digitalsignageconnection.com
Mon, Aug 31, 2020 at 9:34 AM

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16:9: Dollevoet, Hofflander Get Chief’d Via Broadsign, Skykit Promotions

As noted in the past, 16:9 doesn’t tend to cover new hires and appointments because analytics show few readers care. But once in a while I stick them in if the news is notable. DOOH-centric CMS Broadsign has promoted Maarten Dollevoet to the role of Chief Revenue Officer, though he was already  SVP of GlobalSales and that kinda sorta seems like the same job, but now chief-y! […]

sixteen-nine.net
Mon, Aug 31, 2020 at 9:22 AM

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The Grave Crisis in Indian OOH Advertising Continues (MXM Media)

By Indrani Sen. The growth of the OOH industry has been stalled completely as an effect of Covid-19. In the ‘FICCI Frames 2020’ virtual conference, WPP’s CEO Mark Reed remarked that OOH was the most impacted medium due to Covid-19. […]

mxmindia.com
Mon, Aug 31, 2020 at 12:10 AM

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Grace Outdoor Takes Over Atkins Outdoor Inventory (Billboard Insider)

Grace Outdoor has taken over management of 19 Atkins Outdoor faces in Spartanburg, South Carolina. Grace will be selling the advertising and managing the signs. Grace Outdoor Advertising owns and manages over 500 advertising faces in both South and North Carolina and Atlanta, GA. […]

billboardinsider.com
Mon, Aug 31, 2020 at 12:08 AM

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New Graphics Packages for In-Arena and Out-of-Home Digital Signage by Daktronics and State Perform (DSConnection)

The two companies will work together to drive new capabilities and offerings for digital signage, accelerating sponsorship activation for venues and digital signage owners BROOKINGS, S.D. – Aug. […]

digitalsignageconnection.com
Mon, Aug 31, 2020 at 12:08 AM

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Cathy O’Connor to replace Brendon Cook as CEO of oOh!media (AdNews)

oOh!media announced the appointment of Cathy O’Connor as managing director and CEO starting early next year. She comes from Nova Entertainment where she has been chief executive for 12 years. Before that she spent five years as managing dDirector of DMG Radio. […]

adnews.com.au
Sun, Aug 30, 2020 at 11:57 PM

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Which OOH Sectors Declined the Most in 2Q 2020 (Billboard Insider)

Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%). Billboards were down 30%. Insider’s take: Looks to Insider like Lamar and the independent out of home billboard companies outperformed OUTFRONT and Clear Channel during the quarter. […]

billboardinsider.com
Sun, Aug 30, 2020 at 5:28 PM

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16:9: Display Manufacturer Prysm Goes Chapter 11; Collaboration SW Arm Sold Off

Via Inavate The Silicon Valley tech company Prysm has filed for chapter 11 bankruptcy, selling off the collaboration software software and handing over other assets to Kuwaiti backers. […]

sixteen-nine.net
Sun, Aug 30, 2020 at 5:25 PM

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