The UK’s AV Magazine has a great piece up online about new digital work done at the international airport outside of Edinburgh, Scotland – with the focal point a super-wide LED display in the check-in hall. The initial plan was a row of tiled LCDs, perhaps inspired by what was done at Orlando’s airport. […]
New Dates: 28 - 30 September 2020 (Mon-Wed); China National Convention Center (CNCC); Beijing, China. Beijing InfoComm China focuses on Pro-AV and Experiential Communications. […]
The 2021 NAB Show, originally scheduled to take place in April, will now be held Oct. 9–13, 2021, in Las Vegas. […]
By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency. Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? […]
What happened to programmatic out-of-home during COVID? How did Adomni respond? Jonathan Gudai, CEO, Adomni: In March when the governors started telling people you must stay at home and everyone was hoping it was going to just be for a short while just to flatten the curve a lot of the advertisers responded in a very extreme way. […]
The LED-centric sign company Media Resources, based in the greater Toronto area, has acquired a U.S. firm, Irvin, in a push to expand its presence south of the border. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Montreal’s Moment Factory has done many of the most visually interesting digital experiences you’ll see these days – from airports and big shopping malls to ancient churches, old forts and forests. […]
Ari Buchalter chief executive officer at Intersection. In a recent AdExchanger article entitled “How The Death Of Digital IDs Will Reshape The Marketing Mix” I wrote that “the impending demise of the cookie, IDFA, and likely all 1-to-1 identifiers will rewrite the rules across the entire media mix. […]
By: Sara Grofcsik. Between lockdowns, forced shifts in consumer habits and disrupted supply chains, restaurant operators have had to make dramatic adjustments to how they do business — and digital signage technology has been a huge part of enabling positive change. […]
Brigit Jackson, commercial director of visual solutions at Sharp, looks at the emerging trend for dynamic content on digital signage and its role in the post-COVID world… The digital signage market is at an exciting point in its evolution – it has grown rapidly in the last few years as solutions have become more affordable and businesses embark on digital transformation strategies to combine offline and online experiences. […]
Presentation by Jonathan Gudai, CEO of Adomni, at the Geopath/OAAA Virtual Conference April 27, 2020. What programmatic out-of-home advertising really is and what it looks like to plan and execute. […]
The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from concept to revenue generating in 7 months handles a multitude of specialist OOH planning tasks. […]
Out-of-home advertising is also expected to bounce back, aided by a strong digital market, and should recover by 2022. The pandemic will accelerate existing digital disruption trends, stating: ”Industries that are forecast to claw back their lost revenue are ones being driven by or have embraced technology as a way to connect with consumers. […]
The April-June quarter was a washout for the outdoor medium, with almost no billings. After suffering a severe blow in the first half of the year, out-of-home (OOH) advertising has seen some recovery in July and August. The industry reported a pickup of 25-30% in recent months after it recorded almost nil billings in the second quarter (April-June) of CY 2020. […]
Digital Signage Today spoke with Norm Chait, director of out-of-home products/sales at Ubimo. Although digital out-of-home has fared better than traditional OOH in this landscape, it has still experienced many shifts and cancellations when the shelter-in-place orders were issued. […]
