Samsung Insights: The Title 30 law in Las Vegas now allows on-site DOOH display owners to sell off-site advertising
Previously, displays located on a venue’s property, or “on-site,” could only advertise goods and services available at that location. This meant that casino and hotel owners couldn’t sell slots to third-party advertisers, which limited the inherent value of on-site displays. […]
Mon, Aug 31, 2020 at 5:05 PM