Shopper Media’s Laura Wall explains how programmatic helps fine-tune DOOH campaigns in retail (Media Week)
At a time when marketers need to do more with less, programmatic technology offers greater flexibility and efficiencies. With the introduction of programmatic DOOH brands can now use a single platform to connect brand and performance outcomes as well as deliver on more strategic objectives using the same data strategies across all channels. […]
Mon, Aug 31, 2020 at 4:47 PM