Direct View LED technology is the subject of the next Digital Signage Power Hour, a monthly virtual series 16:9 has been doing with the Munich-based consultancy invidis for AVIXA. The event is Sept. 22 at 1 PM Eastern. […]
This is a smartphone cam shot of the media mesh LED wall turned on and being tweaked at the new Allegiant Stadium in Las Vegas, home of the relocated Raiders NFL team. The shot is from a Vegas sportswriter. Allegiant Stadium’s massive media mesh screen definitely lights up the area. […]
The video is in Portuguese, but even with a likely language hurdle you should be able to latch on to the working of this projector-driven plane boarding system now being used by a Brazilian airline at several airports. The idea is to have overhead projectors at gates organize boarding based on seat assignments shown and shifting on the floor. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you have been around digital signage for a while, you have almost certainly heard a discussion at some point about accurate color reproduction on screens, and the problems big brands can have with that. The example used most often is Coca-Cola Red, which is a VERY specific red. […]
QMS secured the exclusive sales and marketing rights for 7-Eleven six months ago and has undergone ‘significant investment’ to overhaul the small format digital network which now provides 100% full motion digital screens with dynamic ad serving capabilities. […]
By Campbell Keller, Director of Product Development, Clear Channel Outdoor. One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. […]
Here’s a list of the 20 DMA’s with the largest decline in average daily miles travelled. They are almost all large cities. Laredo is the exception. […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Adkom VP of marketing Daniel Fleischer told BI about the deal. What’s important about the Lyft deal? […]
Kinetic's partnership with Hivestack integrates advanced DSP technology that can programmatically activate DOOH screens at scale worldwide into the Journeys platform. […]
The integration will enable Vector to deliver measurement of transit advertising campaigns and attribution insights. Vector and StreetMetrics will use technology that mines real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. […]
The Integrated Systems Europe organizers have now pushed out a formal statement, confirming the February event is postponed and the new date is targeted for some time in June 2021 in Barcelona. […]
The NFL is now into its season and one of the new venues is SoFi Stadium in LA, which has, among many things, a 70,000 sq. ft. LED halo videoboard hanging over the playing surface. […]
UniLED provides the Digital Signage and DOOH industry with a range of market leading products and services, from ad-serving and verification technology to 24/7 monitoring and support. […]
In the online world, one ad placement equals one impression. In OOH, a single ad placement can reach multiple people. Do you know how? […]
Maxx Media has collaborated with Talon to use Ada – Talon’s proprietary data management platform – to identify audience movement and profile for their Reading Lights digital OOH screens, located at the main entrance to Reading Station. […]
