Ocean Outdoor Ltd - London-based digital OOH advertising firm. - Revenue in six months to June 30 down 2.5% to GBP36.5 million from GBP37.4 million a year earlier. Pretax loss widens to GBP29.5 million from GBP4.0 million. […]
A federal appeals court said the Philadelphia-based transit system violated constitutional free speech by rejecting a bus ad it considered political. (Center for Investigative Reporting v. […]
In the last two weeks of march…we saw the tech companies cut their budgets and move money…they took that money and put them into purpose campaigns…that if you took the logos or names off you couldn’t tell the difference…it was a bit like virtue signaling…Package goods was varied…Colgate did pretty well…L’Oreal did OK, particularly online. […]
On Sept 1 Kingston Mass approved two OUTRONT Media billboard leases generating approximately $200,000/year in lease payments for 25 years. The billboards will be on town-owned parcels at 8 Cranberry Road and 60 Monks Hill Road. The leases follow a town vote in June to permit billboards in the town’s commercial/industrial park district within 500 feet of Route 3 and Route 44. […]
By Melaina Merritt, Marketing & Research Manager, Reagan Outdoor. In these challenging times, how can we as media professionals still find leads and nurture through the client hesitations to help them grow? Below are the sales process steps along with ideas to help your potential clients see you as a marketing resource, and not just someone trying to sell them something. […]
You may be old enough to remember when people did stuff like fly to other cities for meetings and to socialize with business contacts. I have my own vague, personal memories of being in Nashville late last year and wondering what was going up on the edge of the city’s famed bar strip. […]
Direct View LED technology is the subject of the next Digital Signage Power Hour, a monthly virtual series 16:9 has been doing with the Munich-based consultancy invidis for AVIXA. The event is Sept. 22 at 1 PM Eastern. […]
This is a smartphone cam shot of the media mesh LED wall turned on and being tweaked at the new Allegiant Stadium in Las Vegas, home of the relocated Raiders NFL team. The shot is from a Vegas sportswriter. Allegiant Stadium’s massive media mesh screen definitely lights up the area. […]
The video is in Portuguese, but even with a likely language hurdle you should be able to latch on to the working of this projector-driven plane boarding system now being used by a Brazilian airline at several airports. The idea is to have overhead projectors at gates organize boarding based on seat assignments shown and shifting on the floor. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT If you have been around digital signage for a while, you have almost certainly heard a discussion at some point about accurate color reproduction on screens, and the problems big brands can have with that. The example used most often is Coca-Cola Red, which is a VERY specific red. […]
QMS secured the exclusive sales and marketing rights for 7-Eleven six months ago and has undergone ‘significant investment’ to overhaul the small format digital network which now provides 100% full motion digital screens with dynamic ad serving capabilities. […]
By Campbell Keller, Director of Product Development, Clear Channel Outdoor. One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. […]
Here’s a list of the 20 DMA’s with the largest decline in average daily miles travelled. They are almost all large cities. Laredo is the exception. […]
Earlier this month Lyft made Adkom the single source for agencies to buy its New York City car-top digital ad screen inventory, which represents the majority of NYC’s live digital taxi-top inventory. Adkom VP of marketing Daniel Fleischer told BI about the deal. What’s important about the Lyft deal? […]
Kinetic's partnership with Hivestack integrates advanced DSP technology that can programmatically activate DOOH screens at scale worldwide into the Journeys platform. […]
