Indian ad execs explain why DOOH advertising in transit is effective (Exchange4Media)
For Atul Shrivastava, CEO, Laqshya Media Group, DOOH is the best format to draw the attention of people on the move. It can be both programmatic as well as normal DOOH media. Digital formats register higher recall, can be static as well as dynamic, can project multiple creatives, can be placed as a single unit or as programmatic units. […]
Wed, Oct 28, 2020 at 12:10 AM