Ubimo survey: DOOH advertisers should adjust to consumers taking fewer, but more purposeful shopping trips (Billboard Insider)
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand. The data show that during the pandemic consumers are still shopping in store, looking to brands to share relevant messaging, and influenced by Out-of-Home (OOH) advertising as they make their in-store purchase decisions. […]
Wed, Oct 28, 2020 at 12:08 AM