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From QR codes and augmented reality to 3D anamorphic displays – innovations in DOOH advertising (Panel discussion video, 59:43)

In this episode of the ADOTAT Show, we explore the world of Digital Out-of-Home (DOOH) Advertising with Barry Frey, the CEO and President of the DPAA. Featured Guests: Sean McCaffrey, CEO of GSTV, Mark Kidd, Executive Vice President at Captivate, Sarah Parkes, Chief Operating Officer at Talon Outdoor, Blake Sabatinelli, CEO of Atmosphere. […]

youtube.com
Mon, Apr 8 at 11:41 AM

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Esports Talent Managers SK Gaming Open Screen-Filled German HQ (16:9)

This is the new Cologne, Germany headquarters building of the e-sports company SK Gaming GmbH, a three story space loaded up with Sony pro ... […]

sixteen-nine.net
Mon, Apr 8 at 8:27 AM

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Kaleidescape To Provide Alternative Content Delivery Platform for Cinema (Commercial Imtegrator)

Kaleidescape’s secure media platform will provide operational ease by enhancing flexibility and scalability for exhibitors. […]

commercialintegrator.com
Mon, Apr 8 at 12:10 AM

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Pattison Outdoor expands reach via acquisition of Outdoor Exposure’s static and digital assets in Ontario

SUDBURY, Ontario, April 05, 2024 -- PATTISON Outdoor Advertising, a Canadian Out-of-Home ad operator, has acquired Outdoor Exposure, an outdoor advertising company in Northern Ontario. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static and digital poster formats. […]

Pattison Outdoor
Sun, Apr 7 at 8:44 AM

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Less Is More: Terrific OOH/DOOH Campaign For British Airways Just Shows People Looking Out Jet Windows (16:9)

Splashy visual illusions that seemingly make products and characters pop a little out of big billboards, to hopefully grab the attention of the public, ... […]

sixteen-nine.net
Sun, Apr 7 at 8:41 AM

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OOH Ad Sales: What Can the Farmer Teach Us About Selling? (Billboard Insider)

Lisa and Dan Nausley. If the farmer omits any of the five steps, he eliminates the possibility of a successful harvest. If they scrimp on any step, they significantly diminish the chance of a successful harvest. […]

billboardinsider.com
Fri, Apr 5 at 11:20 AM

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Quotes from Day 2 of the IBOUSA Spring 2024 Conference (Billboard Insider)

John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company. I was on vacation in Florida and had a lump on my neck. The doctor said I had 6 months to live. […]

billboardinsider.com
Fri, Apr 5 at 11:15 AM

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80 and 90 mph winds destroyed several billboard structures in West Virginia (Billboard Insider)

Bill Lodzinski, President of WV Outdoor: “Unfortunately,This was our company. We had several structures destroyed completely. Four catastrophically and several others in various stages of damages. […]

billboardinsider.com
Fri, Apr 5 at 11:13 AM

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Recap of IAB Australia and OMA’s “Powering Digital Out of Home” Conference

Session: OOH Channel Value in the Omni Channel World. The evolving landscape of programmatic DOOH was explored, highlighting its growing prominence and versatility. Embracing programmatic OOH not only offers flexibility but also fosters the development of specialised skill sets essential for navigating the omnichannel advertising sphere. […]

linkedin.com
Fri, Apr 5 at 11:11 AM

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Big Times Square Billboard Makes Selfies Part Of Visual Illusion Creative For Beauty Brand Campaign (16:9)

You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to ... […]

sixteen-nine.net
Fri, Apr 5 at 6:57 AM

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The growth of retail media networks is limited by lack of standardized measurement (Retail Touch Points)

By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? […]

retailtouchpoints.com
Thu, Apr 4 at 5:10 PM

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Highlights of the Independent Billboard Operators USA (IBOUSA) Spring 2024 Conference Day 1 (Billboard Insider)

A new source of revenue for OOH operators: tracking trucks for illegal activities. Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. Genlogs tracks trucks. […]

billboardinsider.com
Thu, Apr 4 at 5:08 PM

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OOH ad operator Link Media: Revenues grow faster than expenses (Billboard Insider)

Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items (lease costs, utilities and commissions) have been falling as a % of revenues which means that the company’s cashflow margin has grown from 6% in 2017 to 37% in 2023. […]

billboardinsider.com
Thu, Apr 4 at 4:41 PM

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Updated speaker list and agenda for OAAA’s 2024 OOH Media Conference

Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]

OAAA
Thu, Apr 4 at 4:40 PM

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IAB Australia’s research indicates agencies are using programmatic DOOH more than two years ago

Other key findings of the research include: Data and targeting remains the #1 driver for buying programmatic DOOH with nearly all respondents saying it’s a factor for buying DOOH advertising programmatically, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years. […]

iabaustralia.com.au
Thu, Apr 4 at 4:38 PM

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