Sunday, June 4, 2023

Raw Feed & Search

Wednesday, May 24 Wed, May 24

Hivestack powers programmatic DOOH campaign for an NFL game in Mexico

Every year the NFL schedules games abroad in order to promote the sport and widen its appeal to international audiences. The campaign leveraged eye-catching creative, which included a dynamic countdown, in order to create buzz and drive awareness for the game that took place at the Aztec stadium in Mexico City between the Arizona Cardinals and the San Francisco 49ers. […] · Promoted content
Wed, May 24 at 1:20 AM

Tuesday, May 23 Tue, May 23

Clear Channel Outdoor: European business sale might help it repay (part of) the debt and raise the valuation of the US business (Seeking Alpha)

Dalius Taurus, Investing Group Leader. After a potential divestiture, CCO would be in a position to repay a portion (around $1bn) of its currently outstanding debt (net debt of $5.2bn). More importantly, the potential sale would shine a light on the company's significantly higher-margin US business. […]
Tue, May 23 at 11:04 PM

Clear Channel Outdoor, Airports Division commissions study – study says airport advertising is ‘highly effective’ (PRNewswire)

The CCO-commissioned Nielsen Scarborough recontact study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising with 3-out-of-4 associating airport advertising with high-quality brands. […]
Tue, May 23 at 12:14 AM

SpinetiX pitches its digital signage SaaS (AVNetwork)

Nicolas Meyer, VP of Marketing and Channel Management at SpinetiX. A true digital signage SaaS offers end users an easy way to get started through a simple-to-access web-based interface and without the need for extensive technical expertise or training. The user interface is intuitive and user-friendly, allowing even non-technical users to create and manage their own content. […] · Promoted content
Tue, May 23 at 12:10 AM

Monday, May 22 Mon, May 22

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