The first SeaWorld attraction outside the U.S. has opened on Yas Island in Abu Dhabi – with a pile of AV tech that includes ... […]
Many things remind me that I am getting old – particularly pop culture and the affection at least some people have for gadget-driven tech ... […]
Every year the NFL schedules games abroad in order to promote the sport and widen its appeal to international audiences. The campaign leveraged eye-catching creative, which included a dynamic countdown, in order to create buzz and drive awareness for the game that took place at the Aztec stadium in Mexico City between the Arizona Cardinals and the San Francisco 49ers. […]
InfoComm 2023 is right around the corner, and there is no shortage of things to keep you entertained. Once you’re on the show floor for a while, though, you may find yourself eager to take a load off of your feet. Here is a quick list of educational sessions you should consider attending at InfoComm 2023. […]
The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases. Lamar Advertising has the lowest weighted average cost of debt at 4.8%. Clear Channel Outdoor has the highest cost of debt at 7.2%. […]
Apple is getting directly involved in the development and manufacturing of micro LED displays, but the tech giant’s focus will be on small screens, ... […]
AV Technology's content director, Cindy Davis sat down with AVIXA's, director of Live Content, U.S./Canada, Annette Sandler, to learn about the InfoComm experience for end users and what’s in store in Orlando. CD: Products and solutions shown at InfoComm are not sold directly to end users. […]
The partnership gives DoohClick’s clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs. […]
Dalius Taurus, Investing Group Leader. After a potential divestiture, CCO would be in a position to repay a portion (around $1bn) of its currently outstanding debt (net debt of $5.2bn). More importantly, the potential sale would shine a light on the company's significantly higher-margin US business. […]
To apply for the $5,000 scholarship, students with a connection to the OOH industry must demonstrate the passion and leadership qualities and skills that helped shape Ms. Fletcher’s career as an industry leader. Candidates must also submit an essay about a woman they admire. […]
The CCO-commissioned Nielsen Scarborough recontact study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising with 3-out-of-4 associating airport advertising with high-quality brands. […]
Nicolas Meyer, VP of Marketing and Channel Management at SpinetiX. A true digital signage SaaS offers end users an easy way to get started through a simple-to-access web-based interface and without the need for extensive technical expertise or training. The user interface is intuitive and user-friendly, allowing even non-technical users to create and manage their own content. […]
12.30 REGISTRATION. 13:00 - Welcome: Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo. 13:30 - Keynote: Thierry Lessard | Head of Data and Technologies | Cartier Media. […]
Kevin Gephart. The pandemic exacerbated a trend that began a while ago. Advertisers and their ad buyers always appear to be too busy or too disinterested to take face-to-face meetings. […]
This strategic partnership between Groupm and Kinetic is expected to bring a new level of innovation and expertise to Pakistan’s expanding DOOH landscape - moving the industry towards precision marketing. myAdbooker, Netherlands, also joined the event as a strategic partner for developing the supply side platform (SSP) in Pakistan. […]
