Sean Reilly, CEO, Lamar Advertising: " ... they do have some very attractive assets that do look like Lamar land …about 5 or 6 years ago, we bought some assets from them. We did extremely well with them. […]
Low cost Raspberry Pi’s micro PCs have been part of the digital signage ecosystem for probably a decade now, but one of the knocks ... […]
Wes Frick. Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind each piece. […]
Elizabeth Rave. Today, every campaign is put through the ringer in terms of its effectiveness against established KPIs. With this pressure, what marketer wouldn’t jump at the opportunity to leverage a media format that can achieve success across the entirety of the purchase funnel, from brand awareness to purchases? […]
Germán Talón, Chief Technology Officer, nsign.tv, a Spanish digital signage company. Germán Talón is chief technology officer at nsign.tv, a Spanish digital signage company. The retail industry is always on the lookout for technologies that will enable it to improve two fundamental aspects: optimizing operations and enhancing the customer experience. […]
Photo: Katy Parsons/CBC Several industry friends have very kindly sent me notes asking if all is fine at World HQ, given the abrupt start ... […]
Judah Longgrear, Cofounder and CEO at Nickelytics. Although Amazon stopped testing its six-wheeled delivery robots, autonomous mobile robots (AMRs) have continued to grow in popularity. According to recent data, the North American AMR industry was valued at $762.3 million in 2021 and is projected to be over $3.2 billion by 2028. […]
LAUSANNE, SWITZERLAND, May 30, 2023 – Navori Labs comes to InfoComm next month with a new QL digital signage software release that expands the company’s appeal to a broader customer base, with new features that specifically benefit ad agencies, the application developer community, and general digital signage users. […]
Just a couple of weeks out now for InfoComm 2023 in Orlando, and time to have a look at who all will be there ... […]
Registration is open. Choose your ticket type below: Agency / brand [CA$50]; DPAA member [CA$50]; Non member [CA$200]. The DPAA Summit is known for delivering top brand CMOs, agency CEOs, business, thought leaders, surprise entertainment, and news segments. […]
The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a Ficci-EY report. […]
By Aaron McKee, CTO at Blis. The prevalence of OTT, DOOH, CTV and mobile presents a unique opportunity to reach a wider audience and build your brand. However, running ads on multiple channels to connect with customers at different touchpoints traditionally requires complex planning and activation strategies. […]
Pia Petersen, Managing Director, Ocean Outdoor Denmark. From bold 3D digital illusions and special effects to giant analogue formats, digital advancements and technologies such as artificial intelligence, augmented reality and virtual reality are driving exponential success for OOH. […]
For brands and advertisers, the Port Moresby screen is prime advertising real estate. In operation since September 2022, the large-format display sits just a stone’s throw from Port Morseby’s downtown core and overlooks the ocean, it’s no wonder that this large-format display is getting everyone talking. […]
Jonas Glad, CEO at Doohclick AB. The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. […]
