Tuesday, March 28, 2023

Raw Feed & Search

Thursday, March 23 Thu, Mar 23

Starlite gets the funding to grow its retail DOOH network from 300 screens to 6,000 in partnership with smart city tech firm Quantela

Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]

Thu, Mar 23 at 11:04 PM

Wednesday, March 22 Wed, Mar 22

Why retail media networks (including digital signage) are the future for stores (Retail Next)

Beth Warren , SVP of Marketing | Retail SME, Creative Realities Inc. Brick-and-mortar retailers should also take advantage of retail media networks by extending the platform's power to in-store digital signage. Doing so creates a viable new revenue generation opportunity, offering brands a highly targeted way to get in front of their desired audience with a “pay to play” model. […]

Wed, Mar 22 at 7:23 PM

What should be included in the indemnification, condemnation and assignment clauses in billboard land leases (Billboard Insider)

Andy Goodman, Age Advertising. Indemnification: Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, licensees and contractors; Lessor shall indemnify and hold Lessee harmless from all injuries to Structures or third persons caused by Lessor, Lessor’s employees, agents, licensees and contractors. […]

Wed, Mar 22 at 7:22 PM

1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]

Vengo Labs
Wed, Mar 22 at 7:18 PM

Programmatic DOOH platform Place Exchange expands footprint in the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain (MediaPost)

Marketers now have access to more than 13,000 digital out-of-home (DOOH) screens from European publishers Global Netherlands, i-media, and Ocean Outdoor, in addition to existing leading European media owners such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Executive Channel Network, IQOOH, Limited Space, London Lites, Mass Media, Pixology Outdoor, Smart Outdoor, TuMedio, Zoom Media, and more. […]

Wed, Mar 22 at 4:14 PM

Programmatic DOOH platform Lemma adds screen inventory from Kuwaiti network AdZone to its SSP (Campaign Middle East)

The number of AdZone screens was not disclosed [Ed]. The newly added exclusive inventory is available on Lemma SSP in high-traffic areas such as busy roads, streets in and around shopping malls, Tech Parks, and other landmark locations across the region. Ad Zone Global can now instantly link its screens to programmatic demand worldwide. […]

Wed, Mar 22 at 4:11 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.