First supply-side report by WOO and PricewaterhouseCoopers LLP shows global programmatic DOOH revenue reached $1,4 billion in 2025 (WorldOOH)

Twelve SSP platforms submitted confidential, market-level revenue data directly to PricewaterhouseCoopers LLP, which aggregated it independently — no individual operator figures are disclosed, and the results are indicative whole-market estimates covering more than forty markets across the Americas, EMEA and Asia-Pacific. […]