Retail media networks remain bullish but gaps in technology, measurement and other basic capabilities make further growth difficult (Supermarket News)

Supermarket News Staff: Retail media networks, or RMNs, expect revenue to grow an average of about 23% this year, according to research presented by Sarah Marzano, principal analyst, Retail & Commerce Media at eMarketer, at Groceryshop 2026 in Las Vegas on Tuesday. However, fewer than one in five expect to exceed their plans, while nearly one-third anticipate falling short. […]