The Outdoor Advertising Association of America (OAAA) has revealed the 91 contenders for the 2015 OBIE Awards. Now in its 73rd year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) medium. […]
From 3D gesture-based digital signage applications and interactive wayfinding solutions to cloud-based software and royalty-free content providers, this year's Innovator Zone is packed with new players in the digital signage game. […]
From ultra-slim to ultra-high definition, Digital Signage Expo offers its attendees the opportunity to see first-hand the newest and most innovative products on the marketplace. […]
The Outdoor Advertising Association of America (OAAA) will present the 2015 OBIE Hall of Fame Award to HBO. Estab¬lished in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. […]
BroadSign has probably seen the most success of any digital signage software company that has released players and product based around the Android operating system and ARM chips, so it will probably surprise some observers that its new product release goes back to Windows and Intel. […]
Extension of the digital signage software company’s smart player line provides additional features and capabilities. The Intel and Windows combination offered by BroadSign Xpress Pro is well-suited to more complex use cases. […]
A Beats by Dre ad on Clear Channel Outdoor's large digital will remove images of women and promote the website, the Clinton Foundation said, and the campaign will appear in Snapchat's channel on Snapchat Discover, the app's area for media brands. […]
To promote Timberlands SS15 collection, psLIVE and Posterscope activated a collaborative campaign, using a variety of OOH formats nationally. The communications objective was to promote Timberland as a lifestyle product that is both suitable for in and out of the city. […]
While CEO William Eccleshare moves to international post. NEW YORK — Clear Channel Outdoor has named board member Scott Wells its new chief executive for the Americas division, while CEO William Eccleshare will become chairman and CEO of Clear Channel International. […]
By Kate Cochrane. Route is two years old! Happy birthday to them…. […]
Who will deliver the best out-of-home pitch & be selected to win £100K of digital outdoor space for the client of their choice - adam&eveDDB, M&C Saatchi or VCCP? Join us for this one off battle-of-the-brands event, and vote to find the creative agency best able to exploit mobile & digital media, fully realising the power & potential to target consumers OOH. […]
BEIJING, /PRNewswire/ -- AirMedia Group Inc. […]
Programmatic is a term that made its way into adland under a cloud of smoke and a distortion field of mirrors. Buzzwords, sales talk and technical lingo have hampered understanding and uptake of what will become standard in Australia this year – a more efficient and effective way of selling ad space. […]
An interactive advertising campaign will track people's gazes to show the impact of domestic abuse against women. Billboard advertising inLondon and Birmingham will show women who have been beaten and bruised, with their faces visibly healing only when people pay attention to the adverts. […]
On Tuesday, February 24th, seven members of the Philadelphia City Council Rules Committee voted in favor of Urban Experiential Displays (UEDs). If passed by full council, the legislation would create a special zoning overlay allowing certain three-dimensional digital signs on corners near the Philadelphia Convention Center, the Reading Terminal Market and the Avenue of the Arts. […]
