AdAge: Facial-Recognition Lets Marketers Gauge Consumers’ Real Responses to Ads
The future of ad testing is not about surveys, but about smiles and smirks. If you want to know whether a spot really sells, after all, shouldn't you measure what people feel, not what they say? That's the argument being delivered across the country by a new crop of startups brandishing sophisticated facial-recognition technology -- and quickly reshaping how marketers decide which ads work. […]
Mon, May 18, 2015 at 6:18 PM