AdWeek: National CineMedia Sees the Future of Advertising at the Movies
National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for live television is dwindling while the film industry remains as healthy as ever—or almost as healthy. […]
adweek.com
Mon, May 18, 2015 at 2:52 PM
Mon, May 18, 2015 at 2:52 PM