National Cinemedia Unveils Makeover To Win Ads From TV And Digital – Upfront (deadline)
National CineMedia’s big merger with rival Screenvision came a cropper. But the movie theater ad sales power says it hasn’t missed a beat: Today, at its upfront presentation, NCM unveiled a new branding effort — it’s calling itself “America’s Movie Network.” It plans to put a face on its pre-movie First Look package: E!’s Maria Menounos will host the ad-friendly fare. […]
Mon, May 18, 2015 at 10:49 AM